Brandwave

LG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than LG among soundbar with subwoofer brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 0.81% of all soundbar with subwoofer brand searches we track, and LG accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about soundbar with subwoofer brands, LG and Samsung each appeared in four of the five answers. Samsung was mentioned before LG in three out of five answers.

Among soundbar with subwoofer brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 39% more searches than LG

Samsung 390 searchesLG 280 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

LG in 4 of 5Samsung in 4 of 5

Who does AI recommend more?

Samsung, named ahead of LG in 3 of 5 answers

Samsung first in 3LG first in 2

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was listed before LG in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony

  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all six soundbar with subwoofer brands we track, month by month, from searches in New Zealand.

LG and Samsung among soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among soundbar with subwoofer brands in New Zealand moved from 0.65% to 0.58%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Samsung’s share of searches among soundbar with subwoofer brands in New Zealand moved from 0.91% to 0.81%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

0 changes

Neither LG nor Samsung moved beyond provider rounding among soundbar with subwoofer brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among soundbar with subwoofer brands

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