Bose vs Samsung:Which is more popular?
In September 2026, Bose had more branded searches than Samsung among soundbar brands in New Zealand. Bose had about 11,200 branded searches, while Samsung had 390. Bose made up 19.6% of all soundbar brand searches we track, and Samsung accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about soundbar brands, Samsung appeared in all five answers and Bose in three. Samsung was mentioned before Bose in every answer.
Who do people search for more?
Bose, about 29 searches for every 1 for Samsung
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, named ahead of Bose in every answer
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Top soundbar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Bose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was listed before Bose in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soundbar brands
5 answers
Asked ChatGPT
“Which soundbar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best soundbar brands in New Zealand?”
Asked ChatGPT
“What's the best soundbar brand in New Zealand for better tv sound?”
Searched Google, AI Overview
“soundbar for tv”
Searched Google, AI Overview
“soundbar nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bose or Samsung more popular in search?
This chart shows how often people search Google for Bose and Samsung by name. Each line represents a brand's share of searches for all seven soundbar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bose, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Bose | Sonos | Samsung | LG | Panasonic | Yamaha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 24% | 10% | 0.79% | 0.56% | 0.42% | 0.14% |
| Nov 2025 | 64.6% | 22.6% | 11.2% | 0.68% | 0.51% | 0.37% | 0.07% |
| Dec 2025 | 72.4% | 17.8% | 8.5% | 0.53% | 0.32% | 0.36% | 0.06% |
| Jan 2026 | 67.8% | 20.1% | 10.2% | 0.76% | 0.55% | 0.51% | 0.1% |
| Feb 2026 | 66.8% | 20.9% | 10.4% | 0.82% | 0.61% | 0.36% | 0.08% |
| Mar 2026 | 64.2% | 21.7% | 12.2% | 0.91% | 0.68% | 0.26% | 0.05% |
| Apr 2026 | 67.2% | 19.7% | 11.2% | 0.79% | 0.75% | 0.35% | 0.06% |
| May 2026 | 65.2% | 22% | 11% | 0.65% | 0.61% | 0.43% | 0.08% |
| Jun 2026 | 65.3% | 22.5% | 10.4% | 0.64% | 0.74% | 0.34% | 0.06% |
| Jul 2026 | 66% | 21.6% | 10.5% | 0.78% | 0.66% | 0.42% | 0.08% |
| Aug 2026 | 65.8% | 21.8% | 10.7% | 0.88% | 0.6% | 0.26% | 0.07% |
| Sep 2026 | 68.5% | 19.6% | 10.4% | 0.68% | 0.49% | 0.24% | 0.09% |
How has the Bose and Samsung comparison changed over the last 12 months?
3 findings
- Bose was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands in New Zealand moved from 24% to 19.6%, and its estimated monthly branded searches moved from 11.9K to 11.2K.
- Across the 12 months ending September 2026, Samsung’s share of searches among soundbar brands in New Zealand moved from 0.79% to 0.68%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand soundbar brands in September 2026?
1 change
In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Bose’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soundbar brands
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