Shoe insole brands in New Zealand:Which are most popular?

Name: Shoe insole brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Formthotics was the most searched shoe insole brand in New Zealand, accounting for 36% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Scholl showed up in every answer. Formthotics was recommended most often, coming first in two out of four responses.

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Top shoe insole brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Scholl appeared every time. Formthotics was recommended most often, coming first in two out of four answers. Scholl was second, and Footlogics was third. Spenco, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Scholl	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Formthotics	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Superfeet	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Footlogics	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Spenco	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoe insole brands

4 answers

Asked ChatGPT
“Which shoe insole brand should I buy in New Zealand?”
1. 1Footlogics
2. 2Scholl
3. 3Superfeet
Asked ChatGPT
“What are the best shoe insole brands in New Zealand?”
1. 1Formthotics
2. 2Footlogics
3. 3Superfeet
4. 4Scholl
Asked ChatGPT
“What's the best shoe insole brand in New Zealand for all day comfort?”
1. 1Formthotics
2. 2Superfeet
3. 3Scholl
Searched Google, AI Overview
“shoe insoles nz”
1. 1Scholl
2. 2Formthotics
Searched Google, AI Overview
“orthotic insoles nz”
Google showed no AI Overview for this search.

Not named in any answer:

Spenco

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shoe insole brands do people search for most?

This chart shows how often people search Google for each shoe insole brand by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.

Share of searches among shoe insole brands in New Zealand, by month

Month	Formthotics	Scholl	Superfeet	Spenco	Footlogics
Nov 2025	33%	35.1%	20.6%	8.2%	3.1%
Dec 2025	35.1%	31.1%	18.9%	8.1%	6.8%
Jan 2026	29.5%	33%	25%	6.8%	5.7%
Feb 2026	33.3%	31.3%	25%	5.2%	5.2%
Mar 2026	25%	41.3%	23.1%	5.8%	4.8%
Apr 2026	41.4%	30.2%	20.7%	4.3%	3.4%
May 2026	26.7%	43.3%	23.3%	4.2%	2.5%
Jun 2026	30.5%	40.6%	21.9%	4.7%	2.3%
Jul 2026	31.1%	34%	27.2%	4.9%	2.9%
Aug 2026	36%	32.6%	21.3%	6.7%	3.4%
Sep 2026	41.1%	30.5%	18.9%	5.3%	4.2%
Oct 2026	36%	34.8%	15.7%	7.9%	5.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Formthotics	36%	320	-17.9%	-5.1 points
2, held 2nd	Scholl	34.8%	310	+6.9%	+4.3 points
3, held 3rd	Superfeet	15.7%	140	-22.2%	-3.2 points
4, held 4th	Spenco	7.9%	70	+40%	+2.6 points
5, held 5th	Footlogics	5.6%	50	+25%	+1.4 points

1.Formthotics
36%
Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -5.1 points.
2.Scholl
34.8%
Held 2nd. 310 estimated branded searches, +6.9% vs prior month. Share +4.3 points.
3.Superfeet
15.7%
Held 3rd. 140 estimated branded searches, -22.2% vs prior month. Share -3.2 points.
4.Spenco
7.9%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +2.6 points.
5.Footlogics
5.6%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +1.4 points.

Scholl sells other things too, so only its searches that name this product count here, like “scholl insoles”.

Which brand is most popular in search among shoe insole brands in New Zealand?

5 brands

In October 2026, Formthotics was the most searched among shoe insole brands in New Zealand, with an estimated 320 branded searches, 36% of all searches for the five tracked by the Brandwave Brand Demand Index. Scholl is in 2nd place, 1.1 percentage points behind at 34.8%.

New Zealand shoe insole brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Formthotics	33% → 36%	41.4%Apr 2026	25%Mar 2026	2nd → 1st
Scholl	35.1% → 34.8%	43.3%May 2026	30.2%Apr 2026	1st → 2nd
Superfeet	20.6% → 15.7%	27.2%Jul 2026	15.7%Oct 2026	3rd
Spenco	8.2% → 7.9%	8.2%Nov 2025	4.2%May 2026	4th
Footlogics	3.1% → 5.6%	6.8%Dec 2025	2.3%Jun 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand increased from 33% to 36%.
Across the 12 months ending October 2026, Superfeet’s share of searches among shoe insole brands in New Zealand decreased from 20.6% to 15.7%.
Across the 12 months ending October 2026, Footlogics’ share of searches among shoe insole brands in New Zealand increased from 3.1% to 5.6%.
Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand peaked at 41.4% in April 2026 and was lowest at 25% in March 2026.
Across the 12 months ending October 2026, Scholl’s share of searches among shoe insole brands in New Zealand peaked at 43.3% in May 2026 and was lowest at 30.2% in April 2026.
Across the 12 months ending October 2026, Superfeet’s share of searches among shoe insole brands in New Zealand peaked at 27.2% in July 2026 and was lowest at 15.7% in October 2026.
Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand peaked at 8.2% in November 2025 and was lowest at 4.2% in May 2026.
Across the 12 months ending October 2026, Footlogics’ share of searches among shoe insole brands in New Zealand peaked at 6.8% in December 2025 and was lowest at 2.3% in June 2026.
Across the 12 months ending October 2026, Formthotics rose from 2nd to 1st among shoe insole brands in New Zealand.
Across the 12 months ending October 2026, Scholl fell from 1st to 2nd among shoe insole brands in New Zealand.
Across the 12 months ending October 2026, Spenco held steady: its share of searches among shoe insole brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand shoe insole brands in October 2026?

5 changes

In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%.
In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.
In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%.
In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%.
In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%.

How are branded searches counted for shoe insole brands?

8 search terms

Each brand's share of searches among shoe insole brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.