Spenco vs Superfeet:Which is more popular in New Zealand?
In October 2026, Superfeet had more branded searches than Spenco among shoe insole brands in New Zealand. Superfeet had about 140 branded searches, while Spenco had 70. Superfeet made up 15.7% of all shoe insole brand searches we track, and Spenco accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, Superfeet appeared in three of the four answers and Spenco in none.
Who do people search for more?
Superfeet, about 2 searches for every 1 for Spenco
Who does AI mention more?
Superfeet, mentioned in 3 of 4 answers, Spenco in 0
Who does AI recommend more?
Superfeet, the only one of the two named
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Superfeet was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Spenco did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Formthotics1st
Scholl2nd- Footlogics3rd
- Superfeet4th
Spenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about shoe insole brands
4 answers
Asked ChatGPT
“Which shoe insole brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shoe insole brands in New Zealand?”
Asked ChatGPT
“What's the best shoe insole brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“shoe insoles nz”
Searched Google, AI Overview
“orthotic insoles nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Spenco or Superfeet more popular in search?
This chart shows how often people search Google for Spenco and Superfeet by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.
Share of searches by month for Superfeet, Spenco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formthotics | Scholl | Superfeet | Spenco | Footlogics |
|---|---|---|---|---|---|
| Nov 2025 | 33% | 35.1% | 20.6% | 8.2% | 3.1% |
| Dec 2025 | 35.1% | 31.1% | 18.9% | 8.1% | 6.8% |
| Jan 2026 | 29.5% | 33% | 25% | 6.8% | 5.7% |
| Feb 2026 | 33.3% | 31.3% | 25% | 5.2% | 5.2% |
| Mar 2026 | 25% | 41.3% | 23.1% | 5.8% | 4.8% |
| Apr 2026 | 41.4% | 30.2% | 20.7% | 4.3% | 3.4% |
| May 2026 | 26.7% | 43.3% | 23.3% | 4.2% | 2.5% |
| Jun 2026 | 30.5% | 40.6% | 21.9% | 4.7% | 2.3% |
| Jul 2026 | 31.1% | 34% | 27.2% | 4.9% | 2.9% |
| Aug 2026 | 36% | 32.6% | 21.3% | 6.7% | 3.4% |
| Sep 2026 | 41.1% | 30.5% | 18.9% | 5.3% | 4.2% |
| Oct 2026 | 36% | 34.8% | 15.7% | 7.9% | 5.6% |
How has branded search for Spenco and Superfeet changed in New Zealand over the last 12 months?
3 findings
- Superfeet was ahead of Spenco in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 12 months ending October 2026, Superfeet’s share of searches among shoe insole brands in New Zealand moved from 20.6% to 15.7%, and its estimated monthly branded searches moved from 200 to 140.
How did search popularity change for New Zealand shoe insole brands in October 2026?
2 changes
In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.
In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%.
How are Spenco’s and Superfeet’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Spenco’s and Superfeet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoe insole brands
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