Brandwave

Footlogics vs Spenco:Which is more popular in New Zealand?

In October 2026, Spenco had more branded searches than Footlogics among shoe insole brands in New Zealand. Spenco had about 70 branded searches, while Footlogics had 50. Spenco made up 7.9% of all shoe insole brand searches we track, and Footlogics accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, Footlogics appeared in two of the four answers and Spenco in none.

Among shoe insole brands in New Zealand in October 2026

Who do people search for more?

Spenco, about 40% more searches than Footlogics

Spenco 70 searchesFootlogics 50 searches

Who does AI mention more?

Footlogics, mentioned in 2 of 4 answers, Spenco in 0

Footlogics in 2 of 4Spenco in 0 of 4

Who does AI recommend more?

Footlogics, the only one of the two named

Footlogics first in 2Spenco never named

Follow Footlogics vs Spenco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top shoe insole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Footlogics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spenco did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Formthotics1st
  2. Scholl2nd
  3. Footlogics3rd
  4. Superfeet4th
  5. Spenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoe insole brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Footlogics or Spenco more popular in search?

This chart shows how often people search Google for Footlogics and Spenco by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.

Footlogics and Spenco among shoe insole brands in New Zealand, by month

Share of searches by month for Spenco, Footlogics. The figures are in the table below the chart.

View monthly share of searches table
MonthFormthoticsSchollSuperfeetSpencoFootlogics
Nov 202533%35.1%20.6%8.2%3.1%
Dec 202535.1%31.1%18.9%8.1%6.8%
Jan 202629.5%33%25%6.8%5.7%
Feb 202633.3%31.3%25%5.2%5.2%
Mar 202625%41.3%23.1%5.8%4.8%
Apr 202641.4%30.2%20.7%4.3%3.4%
May 202626.7%43.3%23.3%4.2%2.5%
Jun 202630.5%40.6%21.9%4.7%2.3%
Jul 202631.1%34%27.2%4.9%2.9%
Aug 202636%32.6%21.3%6.7%3.4%
Sep 202641.1%30.5%18.9%5.3%4.2%
Oct 202636%34.8%15.7%7.9%5.6%

How has branded search for Footlogics and Spenco changed in New Zealand over the last 12 months?

3 findings
  • Spenco was ahead of Footlogics in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Footlogics’ share of searches among shoe insole brands in New Zealand moved from 3.1% to 5.6%, and its estimated monthly branded searches moved from 30 to 50.
  • Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches moved from 80 to 70.

How did search popularity change for New Zealand shoe insole brands in October 2026?

2 changes

  1. In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.

  2. In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%.

How are Footlogics’ and Spenco’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Footlogics’ and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Footlogics

1 branded search term

  • footlogics

Spenco

2 branded search terms

  • spenco
  • spenco insoles

How the Brand Demand Index is measured

Other head-to-heads among shoe insole brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free