Brandwave

Footlogics vs Scholl:Which is more popular in New Zealand?

In October 2026, Scholl had more branded searches than Footlogics among shoe insole brands in New Zealand. Scholl had about 310 branded searches, while Footlogics had 50. Scholl made up 34.8% of all shoe insole brand searches we track, and Footlogics accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, Scholl appeared in all four answers and Footlogics in two. Footlogics and Scholl were each mentioned first in two of the four answers.

Among shoe insole brands in New Zealand in October 2026

Who do people search for more?

Scholl, about 6 searches for every 1 for Footlogics

Scholl 310 searchesFootlogics 50 searches

Who does AI mention more?

Scholl, mentioned in every answer we collected

Scholl in 4 of 4Footlogics in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Footlogics first in 2Scholl first in 2

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Top shoe insole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Scholl appeared in all four answers. Footlogics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Footlogics and Scholl were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Formthotics1st
  2. Scholl2nd
  3. Footlogics3rd
  4. Superfeet4th
  5. Spenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoe insole brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Footlogics or Scholl more popular in search?

This chart shows how often people search Google for Footlogics and Scholl by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.

Footlogics and Scholl among shoe insole brands in New Zealand, by month

Share of searches by month for Scholl, Footlogics. The figures are in the table below the chart.

View monthly share of searches table
MonthFormthoticsSchollSuperfeetSpencoFootlogics
Nov 202533%35.1%20.6%8.2%3.1%
Dec 202535.1%31.1%18.9%8.1%6.8%
Jan 202629.5%33%25%6.8%5.7%
Feb 202633.3%31.3%25%5.2%5.2%
Mar 202625%41.3%23.1%5.8%4.8%
Apr 202641.4%30.2%20.7%4.3%3.4%
May 202626.7%43.3%23.3%4.2%2.5%
Jun 202630.5%40.6%21.9%4.7%2.3%
Jul 202631.1%34%27.2%4.9%2.9%
Aug 202636%32.6%21.3%6.7%3.4%
Sep 202641.1%30.5%18.9%5.3%4.2%
Oct 202636%34.8%15.7%7.9%5.6%

Scholl sells other things too, so only its searches that name this product count here, like “scholl insoles”.

How has branded search for Footlogics and Scholl changed in New Zealand over the last 12 months?

3 findings
  • Scholl was ahead of Footlogics in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Footlogics’ share of searches among shoe insole brands in New Zealand moved from 3.1% to 5.6%, and its estimated monthly branded searches moved from 30 to 50.
  • Across the 12 months ending October 2026, Scholl’s share of searches among shoe insole brands in New Zealand moved from 35.1% to 34.8%, and its estimated monthly branded searches moved from 340 to 310.

How did search popularity change for New Zealand shoe insole brands in October 2026?

2 changes

  1. In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%.

  2. In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%.

How are Footlogics’ and Scholl’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Footlogics’ and Scholl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Footlogics

1 branded search term

  • footlogics

Scholl

2 branded search terms

  • scholl gel insoles
  • scholl insoles

How the Brand Demand Index is measured

Other head-to-heads among shoe insole brands

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