Brandwave

How popular isScholl?

In October 2026, people searched for Scholl by name about 790 times in New Zealand, about the same as the previous year. These searches made up 34.8% of all New Zealand shoe insole brand searches, placing Scholl second out of five brands. When we asked both ChatGPT and Google AI Overviews about shoe insole brands, Scholl appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Scholl is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. FormthoticsShare of searches 36%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SchollShare of searches 34.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. SuperfeetShare of searches 15.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. SpencoShare of searches 7.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. FootlogicsShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top shoe insole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Scholl appeared in all four answers. Scholl is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Formthotics1st
  2. Scholl2nd
  3. Footlogics3rd
  4. Superfeet4th
  5. Spenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoe insole brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Scholl compared with other New Zealand shoe insole brands?

Scholl against shoe insole brands in New Zealand, by month

Share of searches by month for Formthotics, Scholl, Superfeet, Spenco, Footlogics. The figures are in the table below the chart.

View monthly share of searches table
MonthFormthoticsSchollSuperfeetSpencoFootlogics
Nov 202533%35.1%20.6%8.2%3.1%
Dec 202535.1%31.1%18.9%8.1%6.8%
Jan 202629.5%33%25%6.8%5.7%
Feb 202633.3%31.3%25%5.2%5.2%
Mar 202625%41.3%23.1%5.8%4.8%
Apr 202641.4%30.2%20.7%4.3%3.4%
May 202626.7%43.3%23.3%4.2%2.5%
Jun 202630.5%40.6%21.9%4.7%2.3%
Jul 202631.1%34%27.2%4.9%2.9%
Aug 202636%32.6%21.3%6.7%3.4%
Sep 202641.1%30.5%18.9%5.3%4.2%
Oct 202636%34.8%15.7%7.9%5.6%

  1. 1.Formthotics

    36%

    Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -5.1 points.

  2. 2.Scholl

    34.8%

    Held 2nd. 310 estimated branded searches, +6.9% vs prior month. Share +4.3 points.

  3. 3.Superfeet

    15.7%

    Held 3rd. 140 estimated branded searches, -22.2% vs prior month. Share -3.2 points.

  4. 4.Spenco

    7.9%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +2.6 points.

  5. 5.Footlogics

    5.6%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +1.4 points.

Scholl sells other things too, so only its searches that name this product count here, like “scholl insoles”.

Compare popularity between Scholl and its closest rivals

Every comparison with Scholl

4 comparisons

How has branded search demand for Scholl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Scholl in New Zealand held steady, from 820 to 790.
  • Across the 12 months ending October 2026, Scholl’s share of searches among shoe insole brands in New Zealand peaked at 43.3% in May 2026 and was lowest at 30.2% in April 2026.
  • Across the 12 months ending October 2026, Scholl fell from 1st to 2nd among shoe insole brands in New Zealand.

How did search popularity change for New Zealand shoe insole brands in October 2026?

5 changes

  1. In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%.

  2. In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.

  3. In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%.

  4. In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%.

  5. In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%.

How are Scholl’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Scholl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scholl
  • scholl gel insoles
  • scholl insoles

Do you work for Scholl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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