Formthotics vs Spenco:Which is more popular in New Zealand?
In October 2026, Formthotics had more branded searches than Spenco among shoe insole brands in New Zealand. Formthotics had about 320 branded searches, while Spenco had 70. Formthotics made up 36% of all shoe insole brand searches we track, and Spenco accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, Formthotics appeared in three of the four answers and Spenco in none.
Who do people search for more?
Formthotics, about 5 searches for every 1 for Spenco
Who does AI mention more?
Formthotics, mentioned in 3 of 4 answers, Spenco in 0
Who does AI recommend more?
Formthotics, the only one of the two named
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Formthotics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Spenco did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Formthotics1st
Scholl2nd- Footlogics3rd
Superfeet4th
Spenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about shoe insole brands
4 answers
Asked ChatGPT
“Which shoe insole brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shoe insole brands in New Zealand?”
Asked ChatGPT
“What's the best shoe insole brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“shoe insoles nz”
Searched Google, AI Overview
“orthotic insoles nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Formthotics or Spenco more popular in search?
This chart shows how often people search Google for Formthotics and Spenco by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.
Share of searches by month for Formthotics, Spenco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formthotics | Scholl | Superfeet | Spenco | Footlogics |
|---|---|---|---|---|---|
| Nov 2025 | 33% | 35.1% | 20.6% | 8.2% | 3.1% |
| Dec 2025 | 35.1% | 31.1% | 18.9% | 8.1% | 6.8% |
| Jan 2026 | 29.5% | 33% | 25% | 6.8% | 5.7% |
| Feb 2026 | 33.3% | 31.3% | 25% | 5.2% | 5.2% |
| Mar 2026 | 25% | 41.3% | 23.1% | 5.8% | 4.8% |
| Apr 2026 | 41.4% | 30.2% | 20.7% | 4.3% | 3.4% |
| May 2026 | 26.7% | 43.3% | 23.3% | 4.2% | 2.5% |
| Jun 2026 | 30.5% | 40.6% | 21.9% | 4.7% | 2.3% |
| Jul 2026 | 31.1% | 34% | 27.2% | 4.9% | 2.9% |
| Aug 2026 | 36% | 32.6% | 21.3% | 6.7% | 3.4% |
| Sep 2026 | 41.1% | 30.5% | 18.9% | 5.3% | 4.2% |
| Oct 2026 | 36% | 34.8% | 15.7% | 7.9% | 5.6% |
How has branded search for Formthotics and Spenco changed in New Zealand over the last 12 months?
3 findings
- Formthotics was ahead of Spenco in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand moved from 33% to 36%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches moved from 80 to 70.
How did search popularity change for New Zealand shoe insole brands in October 2026?
2 changes
In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.
In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%.
How are Formthotics’ and Spenco’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Formthotics’ and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Formthotics
1 branded search term
- formthotics
Spenco
2 branded search terms
- spenco
- spenco insoles
Other head-to-heads among shoe insole brands
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