Brandwave

How popular isFormthotics?

In October 2026, people searched for Formthotics by name about 320 times in New Zealand, about the same as the previous year. These searches made up 36% of all New Zealand shoe insole brand searches, placing Formthotics first out of five brands. When we asked both ChatGPT and Google AI Overviews about shoe insole brands, Formthotics appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in October 2026

Formthotics is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. FormthoticsShare of searches 36%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SchollShare of searches 34.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. SuperfeetShare of searches 15.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. SpencoShare of searches 7.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. FootlogicsShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top shoe insole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Formthotics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Formthotics is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Formthotics1st
  2. Scholl2nd
  3. Footlogics3rd
  4. Superfeet4th
  5. Spenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoe insole brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Formthotics compared with other New Zealand shoe insole brands?

Formthotics against shoe insole brands in New Zealand, by month

Share of searches by month for Formthotics, Scholl, Superfeet, Spenco, Footlogics. The figures are in the table below the chart.

View monthly share of searches table
MonthFormthoticsSchollSuperfeetSpencoFootlogics
Nov 202533%35.1%20.6%8.2%3.1%
Dec 202535.1%31.1%18.9%8.1%6.8%
Jan 202629.5%33%25%6.8%5.7%
Feb 202633.3%31.3%25%5.2%5.2%
Mar 202625%41.3%23.1%5.8%4.8%
Apr 202641.4%30.2%20.7%4.3%3.4%
May 202626.7%43.3%23.3%4.2%2.5%
Jun 202630.5%40.6%21.9%4.7%2.3%
Jul 202631.1%34%27.2%4.9%2.9%
Aug 202636%32.6%21.3%6.7%3.4%
Sep 202641.1%30.5%18.9%5.3%4.2%
Oct 202636%34.8%15.7%7.9%5.6%

  1. 1.Formthotics

    36%

    Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -5.1 points.

  2. 2.Scholl

    34.8%

    Held 2nd. 310 estimated branded searches, +6.9% vs prior month. Share +4.3 points.

  3. 3.Superfeet

    15.7%

    Held 3rd. 140 estimated branded searches, -22.2% vs prior month. Share -3.2 points.

  4. 4.Spenco

    7.9%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +2.6 points.

  5. 5.Footlogics

    5.6%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +1.4 points.

Scholl sells other things too, so only its searches that name this product count here, like “scholl insoles”.

Compare popularity between Formthotics and its closest rivals

Every comparison with Formthotics

4 comparisons

How has branded search demand for Formthotics changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Formthotics in New Zealand held steady at 320.
  • Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand increased from 33% to 36%.
  • Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand peaked at 41.4% in April 2026 and was lowest at 25% in March 2026.
  • Across the 12 months ending October 2026, Formthotics rose from 2nd to 1st among shoe insole brands in New Zealand.

How did search popularity change for New Zealand shoe insole brands in October 2026?

5 changes

  1. In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%.

  2. In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%.

  3. In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%.

  4. In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%.

  5. In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%.

How are Formthotics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Formthotics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • formthotics

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How the Brand Demand Index is measured

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