Formthotics vs Superfeet:Which is more popular in New Zealand?
In October 2026, Formthotics had more branded searches than Superfeet among shoe insole brands in New Zealand. Formthotics had about 320 branded searches, while Superfeet had 140. Formthotics made up 36% of all shoe insole brand searches we track, and Superfeet accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, Formthotics and Superfeet each appeared in three of the four answers. Formthotics was mentioned before Superfeet in three out of four answers.
Who do people search for more?
Formthotics, about 2 searches for every 1 for Superfeet
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Formthotics, named ahead of Superfeet in 3 of 4 answers
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Formthotics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Superfeet was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Formthotics was listed before Superfeet in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Formthotics1st
Scholl2nd- Footlogics3rd
Superfeet4th
Spenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scholl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Formthotics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Superfeet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Footlogics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spenco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about shoe insole brands
4 answers
Asked ChatGPT
“Which shoe insole brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shoe insole brands in New Zealand?”
Asked ChatGPT
“What's the best shoe insole brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“shoe insoles nz”
Searched Google, AI Overview
“orthotic insoles nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Formthotics or Superfeet more popular in search?
This chart shows how often people search Google for Formthotics and Superfeet by name. Each line represents a brand's share of searches for all five shoe insole brands we track, month by month, from searches in New Zealand.
Share of searches by month for Formthotics, Superfeet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Formthotics | Scholl | Superfeet | Spenco | Footlogics |
|---|---|---|---|---|---|
| Nov 2025 | 33% | 35.1% | 20.6% | 8.2% | 3.1% |
| Dec 2025 | 35.1% | 31.1% | 18.9% | 8.1% | 6.8% |
| Jan 2026 | 29.5% | 33% | 25% | 6.8% | 5.7% |
| Feb 2026 | 33.3% | 31.3% | 25% | 5.2% | 5.2% |
| Mar 2026 | 25% | 41.3% | 23.1% | 5.8% | 4.8% |
| Apr 2026 | 41.4% | 30.2% | 20.7% | 4.3% | 3.4% |
| May 2026 | 26.7% | 43.3% | 23.3% | 4.2% | 2.5% |
| Jun 2026 | 30.5% | 40.6% | 21.9% | 4.7% | 2.3% |
| Jul 2026 | 31.1% | 34% | 27.2% | 4.9% | 2.9% |
| Aug 2026 | 36% | 32.6% | 21.3% | 6.7% | 3.4% |
| Sep 2026 | 41.1% | 30.5% | 18.9% | 5.3% | 4.2% |
| Oct 2026 | 36% | 34.8% | 15.7% | 7.9% | 5.6% |
How has branded search for Formthotics and Superfeet changed in New Zealand over the last 12 months?
3 findings
- Formthotics was ahead of Superfeet in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand moved from 33% to 36%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending October 2026, Superfeet’s share of searches among shoe insole brands in New Zealand moved from 20.6% to 15.7%, and its estimated monthly branded searches moved from 200 to 140.
How did search popularity change for New Zealand shoe insole brands in October 2026?
2 changes
In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%.
In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%.
How are Formthotics’ and Superfeet’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Formthotics’ and Superfeet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Formthotics
1 branded search term
- formthotics
Superfeet
2 branded search terms
- superfeet
- superfeet insoles
Other head-to-heads among shoe insole brands
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