Ethique vs L'Oréal Paris Elvive:Which is more popular?
In September 2026, L'Oréal Paris Elvive had more branded searches than Ethique among shampoo and conditioner brands in New Zealand. L'Oréal Paris Elvive had about 1,900 branded searches, while Ethique had 1,000. L'Oréal Paris Elvive made up 8.9% of all shampoo and conditioner brand searches we track, and Ethique accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, L'Oréal Paris Elvive appeared in three of the five answers and Ethique in two. L'Oréal Paris Elvive was mentioned before Ethique in every answer that named either.
Who do people search for more?
L'Oréal Paris Elvive, about 90% more searches than Ethique
Who does AI mention more?
L'Oréal Paris Elvive, mentioned in 3 of 5 answers, Ethique in 2
Who does AI recommend more?
L'Oréal Paris Elvive, named ahead of Ethique in 3 of 3 answers
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ethique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. L'Oréal Paris Elvive was listed before Ethique in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ethique or L'Oréal Paris Elvive more popular in search?
This chart shows how often people search Google for Ethique and L'Oréal Paris Elvive by name. Each line represents a brand's share of searches for all six shampoo and conditioner brands we track, month by month, from searches in New Zealand.
Share of searches by month for L'Oréal Paris Elvive, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
How has the Ethique and L'Oréal Paris Elvive comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: L'Oréal Paris Elvive took it in December 2025, Ethique took it in March 2026, L'Oréal Paris Elvive took it in April 2026.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand moved from 8.3% to 4.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and conditioner brands in New Zealand moved from 7.8% to 8.9%, and its estimated monthly branded searches moved from 1.5K to 1.9K.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
2 changes
In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.
In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Ethique’s and L'Oréal Paris Elvive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ethique
1 branded search term
- ethique
L'Oréal Paris Elvive
9 branded search terms
- elvive
- elvive dream lengths
- elvive hyaluron plump
- l oreal elvive
- l oreal elvive oil
- l oreal paris elvive
- loreal elvive
- loreal elvive bond repair
- loreal paris elvive
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