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Scenic flight and heli tour operators in New Zealand:Which brands are most popular in search?

In August 2026, Glacier Southern Lakes Helicopters was the most searched among scenic flight and heli tour operators in New Zealand, with an estimated 1.1K branded searches and 23.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Glacier Southern Lakes Helicopters23.4%
  2. Air Milford21.9%
  3. The Helicopter Line19.3%
  4. Volcanic Air16.1%
  5. Over The Top12.7%
  6. Air Safaris6.7%

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Share of SearchLeaderboard

Compare the scenic flight, glacier and helicopter tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among scenic flight and heli tour operators in New Zealand, by month

Share of Search by month for Glacier Southern Lakes Helicopters, Air Milford, The Helicopter Line, Volcanic Air, Over The Top, Air Safaris. The figures are in the table below the chart.

View monthly share of search table
MonthGlacier Southern Lakes HelicoptersAir MilfordThe Helicopter LineVolcanic AirOver The TopAir Safaris
Oct 202519.5%19.7%24.4%18.6%10.7%7.1%
Nov 202514.2%18.3%30.4%20.7%9.2%7.2%
Dec 202517.3%22%27.2%19.7%9%4.8%
Jan 202614.7%22.9%31.1%20.3%6.2%4.9%
Feb 202616.6%22.4%29.2%16.2%8.8%6.8%
Mar 202618%24.3%27.8%17.1%7.7%5.2%
Apr 202622.3%18.6%26.5%16.8%9.6%6.2%
May 202623.8%18.7%22.7%16.9%10.7%7.1%
Jun 202626.5%20.5%18.6%15.1%11.9%7.4%
Jul 202625.5%19.4%17.6%21.1%9.1%7.3%
Aug 202623.4%21.9%19.3%16.1%12.7%6.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Glacier Southern Lakes Helicopters

    23.4%

    held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.1 points

  2. 2.Air Milford

    21.9%

    moved from 3rd to 2nd · 1K estimated branded searches · +22.9% vs prior month · +2.5 points

  3. 3.The Helicopter Line

    19.3%

    moved from 4th to 3rd · 900 estimated branded searches · +20% vs prior month · +1.7 points

  4. 4.Volcanic Air

    16.1%

    moved from 2nd to 4th · 750 estimated branded searches · -16.7% vs prior month · -5 points

  5. 5.Over The Top

    12.7%

    held 5th · 590 estimated branded searches · +51.3% vs prior month · +3.5 points

  6. 6.Air Safaris

    6.7%

    held 6th · 310 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among scenic flight and heli tour operators in New Zealand?

In August 2026, Glacier Southern Lakes Helicopters was the most searched among scenic flight and heli tour operators in New Zealand, with an estimated 1.1K branded searches and 23.4% estimated Share of Search within this set. Air Milford is in 2nd place, 1.5 percentage points behind at 21.9% Share of Search.

New Zealand scenic flight and heli tour operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Glacier Southern Lakes Helicopters19.5% → 23.4%26.5%Jun 202614.2%Nov 20253rd → 1st
Air Milford19.7% → 21.9%24.3%Mar 202618.3%Nov 20252nd
The Helicopter Line24.4% → 19.3%31.1%Jan 202617.6%Jul 20261st → 3rd
Volcanic Air18.6% → 16.1%21.1%Jul 202615.1%Jun 20264th
Over The Top10.7% → 12.7%12.7%Aug 20266.2%Jan 20265th
Air Safaris7.1% → 6.7%7.4%Jun 20264.8%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters’ estimated Share of Search among scenic flight and heli tour operators in New Zealand increased from 19.5% to 23.4%.
  • Across the 11 months ending August 2026, Air Milford’s estimated Share of Search among scenic flight and heli tour operators in New Zealand increased from 19.7% to 21.9%.
  • Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand decreased from 24.4% to 19.3%.
  • Across the 11 months ending August 2026, Volcanic Air’s estimated Share of Search among scenic flight and heli tour operators in New Zealand decreased from 18.6% to 16.1%.
  • Across the 11 months ending August 2026, Over The Top’s estimated Share of Search among scenic flight and heli tour operators in New Zealand increased from 10.7% to 12.7%.
  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters’ estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 26.5% in June 2026 and was lowest at 14.2% in November 2025.
  • Across the 11 months ending August 2026, Air Milford’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 24.3% in March 2026 and was lowest at 18.3% in November 2025.
  • Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 31.1% in January 2026 and was lowest at 17.6% in July 2026.
  • Across the 11 months ending August 2026, Volcanic Air’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 21.1% in July 2026 and was lowest at 15.1% in June 2026.
  • Across the 11 months ending August 2026, Over The Top’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 12.7% in August 2026 and was lowest at 6.2% in January 2026.
  • Across the 11 months ending August 2026, Air Safaris’ estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 7.4% in June 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters rose from 3rd to 1st among scenic flight and heli tour operators in New Zealand.
  • Across the 11 months ending August 2026, The Helicopter Line fell from 1st to 3rd among scenic flight and heli tour operators in New Zealand.
  • Across the 11 months ending August 2026, Air Safaris held steady: its estimated Share of Search among scenic flight and heli tour operators in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?

  1. In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.

  2. In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.

  3. In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%.

  4. In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.

  5. In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.

  6. In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.

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