Brandwave

Glacier Southern Lakes Helicopters vs Volcanic Air:Which is more popular by branded search in New Zealand?

In August 2026, Glacier Southern Lakes Helicopters had more branded searches than Volcanic Air among scenic flight and heli tour operators in New Zealand. Glacier Southern Lakes Helicopters was estimated to have 1.1K branded searches compared to Volcanic Air’s 750, and held a 23.4% Share of Search versus Volcanic Air’s 16.1%.

Share of Search among scenic flight and heli tour operators in New Zealand in August 2026Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air?
Glacier Southern Lakes Helicopters23.4%1.1K searches
vs
Volcanic Air16.1%750 searches
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Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air?

Compare the scenic flight, glacier and helicopter tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glacier Southern Lakes Helicopters and Volcanic Air among scenic flight and heli tour operators in New Zealand, by month

Share of Search by month for Glacier Southern Lakes Helicopters, Volcanic Air. The figures are in the table below the chart.

View monthly share of search table
MonthGlacier Southern Lakes HelicoptersAir MilfordThe Helicopter LineVolcanic AirOver The TopAir Safaris
Oct 202519.5%19.7%24.4%18.6%10.7%7.1%
Nov 202514.2%18.3%30.4%20.7%9.2%7.2%
Dec 202517.3%22%27.2%19.7%9%4.8%
Jan 202614.7%22.9%31.1%20.3%6.2%4.9%
Feb 202616.6%22.4%29.2%16.2%8.8%6.8%
Mar 202618%24.3%27.8%17.1%7.7%5.2%
Apr 202622.3%18.6%26.5%16.8%9.6%6.2%
May 202623.8%18.7%22.7%16.9%10.7%7.1%
Jun 202626.5%20.5%18.6%15.1%11.9%7.4%
Jul 202625.5%19.4%17.6%21.1%9.1%7.3%
Aug 202623.4%21.9%19.3%16.1%12.7%6.7%
Sep 2026——————

How has the Glacier Southern Lakes Helicopters and Volcanic Air comparison changed over the last 12 months?

How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?

  1. In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.

  2. In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.

  3. In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.

  4. In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Glacier Southern Lakes Helicopters’ and Volcanic Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glacier Southern Lakes Helicopters

2 branded search terms

  • glacier southern lakes helicopters
  • glacier southern lakes helicopters reviews

Volcanic Air

3 branded search terms

  • volcanic air
  • volcanic air nz
  • volcanicair

How the Brand Demand Index is measured

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