How popular isThe Helicopter Line in search?
In August 2026, there were an estimated 900 branded searches for The Helicopter Line in New Zealand which is down 32.8% over the last 11 months. The Helicopter Line holds 19.3% estimated Share of Search among New Zealand scenic flight and heli tour operators and is ranked 3rd of 6 competitors for search popularity.
Glacier Southern Lakes Helicopters23.4%
Air Milford21.9%
The Helicopter Line19.3%
Volcanic Air16.1%
Over The Top12.7%
Air Safaris6.7%
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Which scenic flight and heli tour operators compete with The Helicopter Line?
Share of Search by month for Glacier Southern Lakes Helicopters, Air Milford, The Helicopter Line, Volcanic Air, Over The Top, Air Safaris. The figures are in the table below the chart.
View monthly share of search table
| Month | Glacier Southern Lakes Helicopters | Air Milford | The Helicopter Line | Volcanic Air | Over The Top | Air Safaris |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 19.7% | 24.4% | 18.6% | 10.7% | 7.1% |
| Nov 2025 | 14.2% | 18.3% | 30.4% | 20.7% | 9.2% | 7.2% |
| Dec 2025 | 17.3% | 22% | 27.2% | 19.7% | 9% | 4.8% |
| Jan 2026 | 14.7% | 22.9% | 31.1% | 20.3% | 6.2% | 4.9% |
| Feb 2026 | 16.6% | 22.4% | 29.2% | 16.2% | 8.8% | 6.8% |
| Mar 2026 | 18% | 24.3% | 27.8% | 17.1% | 7.7% | 5.2% |
| Apr 2026 | 22.3% | 18.6% | 26.5% | 16.8% | 9.6% | 6.2% |
| May 2026 | 23.8% | 18.7% | 22.7% | 16.9% | 10.7% | 7.1% |
| Jun 2026 | 26.5% | 20.5% | 18.6% | 15.1% | 11.9% | 7.4% |
| Jul 2026 | 25.5% | 19.4% | 17.6% | 21.1% | 9.1% | 7.3% |
| Aug 2026 | 23.4% | 21.9% | 19.3% | 16.1% | 12.7% | 6.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.4% | 1.1K | 0% | -2.1 points | |
| 2, moved from 3rd to 2nd | 21.9% | 1K | +22.9% | +2.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.3% | 900 | +20% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 16.1% | 750 | -16.7% | -5 pointsmoved from 2nd to 4th | |
| 5, held 5th | 12.7% | 590 | +51.3% | +3.5 points | |
| 6, held 6th | 6.7% | 310 | 0% | -0.6 points |
held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.1 points
21.9%
moved from 3rd to 2nd · 1K estimated branded searches · +22.9% vs prior month · +2.5 points
19.3%
moved from 4th to 3rd · 900 estimated branded searches · +20% vs prior month · +1.7 points
16.1%
moved from 2nd to 4th · 750 estimated branded searches · -16.7% vs prior month · -5 points
12.7%
held 5th · 590 estimated branded searches · +51.3% vs prior month · +3.5 points
6.7%
held 6th · 310 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between The Helicopter Line and its closest rivals
- The Helicopter Line vs Glacier Southern Lakes Helicopters: compare search popularity
- The Helicopter Line vs Air Milford: compare search popularity
- The Helicopter Line vs Volcanic Air: compare search popularity
- The Helicopter Line vs Over The Top: compare search popularity
- The Helicopter Line vs Air Safaris: compare search popularity
- Compare The Helicopter Line with any brand
How has branded search demand for The Helicopter Line changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Helicopter Line in New Zealand fell from 1.3K to 900.
- Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand decreased from 24.4% to 19.3%.
- Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 31.1% in January 2026 and was lowest at 17.6% in July 2026.
- Across the 11 months ending August 2026, The Helicopter Line fell from 1st to 3rd among scenic flight and heli tour operators in New Zealand.
How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?
6 changes
In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.
In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.
In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%.
In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.
In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.
In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.
How is The Helicopter Line measured?
Brandwave collects information about searches that people make online using The Helicopter Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- helicopter co nz
- the helicopter line
- the helicopter line franz
- the helicopter line near me
- the helicopter line nz
- thehelicopterline
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Is The Helicopter Line your brand?
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