Air Safaris vs The Helicopter Line:Which is more popular by branded search in New Zealand?
In August 2026, The Helicopter Line had more branded searches than Air Safaris among scenic flight and heli tour operators in New Zealand. The Helicopter Line was estimated to have 900 branded searches compared to Air Safaris’ 310, and held a 19.3% Share of Search versus Air Safaris’ 6.7%.
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Which is more popular in search, Air Safaris or The Helicopter Line?
Compare the scenic flight, glacier and helicopter tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Helicopter Line, Air Safaris. The figures are in the table below the chart.
View monthly share of search table
| Month | Glacier Southern Lakes Helicopters | Air Milford | The Helicopter Line | Volcanic Air | Over The Top | Air Safaris |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 19.7% | 24.4% | 18.6% | 10.7% | 7.1% |
| Nov 2025 | 14.2% | 18.3% | 30.4% | 20.7% | 9.2% | 7.2% |
| Dec 2025 | 17.3% | 22% | 27.2% | 19.7% | 9% | 4.8% |
| Jan 2026 | 14.7% | 22.9% | 31.1% | 20.3% | 6.2% | 4.9% |
| Feb 2026 | 16.6% | 22.4% | 29.2% | 16.2% | 8.8% | 6.8% |
| Mar 2026 | 18% | 24.3% | 27.8% | 17.1% | 7.7% | 5.2% |
| Apr 2026 | 22.3% | 18.6% | 26.5% | 16.8% | 9.6% | 6.2% |
| May 2026 | 23.8% | 18.7% | 22.7% | 16.9% | 10.7% | 7.1% |
| Jun 2026 | 26.5% | 20.5% | 18.6% | 15.1% | 11.9% | 7.4% |
| Jul 2026 | 25.5% | 19.4% | 17.6% | 21.1% | 9.1% | 7.3% |
| Aug 2026 | 23.4% | 21.9% | 19.3% | 16.1% | 12.7% | 6.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Air Safaris and The Helicopter Line comparison changed over the last 12 months?
3 findings
- The Helicopter Line was ahead of Air Safaris in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air Safaris’ estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 7.1% to 6.7%, and its estimated monthly branded searches moved from 390 to 310.
- Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 24.4% to 19.3%, and its estimated monthly branded searches moved from 1.3K to 900.
How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?
2 changes
In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.
In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Air Safaris’ and The Helicopter Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air Safaris
6 branded search terms
- air safaris
- air safaris near me
- air safaris new zealand
- air safaris nz
- airsafaris
- airsafaris co nz
The Helicopter Line
6 branded search terms
- helicopter co nz
- the helicopter line
- the helicopter line franz
- the helicopter line near me
- the helicopter line nz
- thehelicopterline
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