How popular isVolcanic Air in search?
In August 2026, there were an estimated 750 branded searches for Volcanic Air in New Zealand which is down 26.5% over the last 11 months. Volcanic Air holds 16.1% estimated Share of Search among New Zealand scenic flight and heli tour operators and is ranked 4th of 6 competitors for search popularity.
Glacier Southern Lakes Helicopters23.4%
Air Milford21.9%
The Helicopter Line19.3%
Volcanic Air16.1%
Over The Top12.7%
Air Safaris6.7%
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Which scenic flight and heli tour operators compete with Volcanic Air?
Share of Search by month for Glacier Southern Lakes Helicopters, Air Milford, The Helicopter Line, Volcanic Air, Over The Top, Air Safaris. The figures are in the table below the chart.
View monthly share of search table
| Month | Glacier Southern Lakes Helicopters | Air Milford | The Helicopter Line | Volcanic Air | Over The Top | Air Safaris |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 19.7% | 24.4% | 18.6% | 10.7% | 7.1% |
| Nov 2025 | 14.2% | 18.3% | 30.4% | 20.7% | 9.2% | 7.2% |
| Dec 2025 | 17.3% | 22% | 27.2% | 19.7% | 9% | 4.8% |
| Jan 2026 | 14.7% | 22.9% | 31.1% | 20.3% | 6.2% | 4.9% |
| Feb 2026 | 16.6% | 22.4% | 29.2% | 16.2% | 8.8% | 6.8% |
| Mar 2026 | 18% | 24.3% | 27.8% | 17.1% | 7.7% | 5.2% |
| Apr 2026 | 22.3% | 18.6% | 26.5% | 16.8% | 9.6% | 6.2% |
| May 2026 | 23.8% | 18.7% | 22.7% | 16.9% | 10.7% | 7.1% |
| Jun 2026 | 26.5% | 20.5% | 18.6% | 15.1% | 11.9% | 7.4% |
| Jul 2026 | 25.5% | 19.4% | 17.6% | 21.1% | 9.1% | 7.3% |
| Aug 2026 | 23.4% | 21.9% | 19.3% | 16.1% | 12.7% | 6.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.4% | 1.1K | 0% | -2.1 points | |
| 2, moved from 3rd to 2nd | 21.9% | 1K | +22.9% | +2.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.3% | 900 | +20% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 16.1% | 750 | -16.7% | -5 pointsmoved from 2nd to 4th | |
| 5, held 5th | 12.7% | 590 | +51.3% | +3.5 points | |
| 6, held 6th | 6.7% | 310 | 0% | -0.6 points |
held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.1 points
21.9%
moved from 3rd to 2nd · 1K estimated branded searches · +22.9% vs prior month · +2.5 points
19.3%
moved from 4th to 3rd · 900 estimated branded searches · +20% vs prior month · +1.7 points
16.1%
moved from 2nd to 4th · 750 estimated branded searches · -16.7% vs prior month · -5 points
12.7%
held 5th · 590 estimated branded searches · +51.3% vs prior month · +3.5 points
6.7%
held 6th · 310 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between Volcanic Air and its closest rivals
- Volcanic Air vs Glacier Southern Lakes Helicopters: compare search popularity
- Volcanic Air vs Air Milford: compare search popularity
- Volcanic Air vs The Helicopter Line: compare search popularity
- Volcanic Air vs Over The Top: compare search popularity
- Volcanic Air vs Air Safaris: compare search popularity
- Compare Volcanic Air with any brand
How has branded search demand for Volcanic Air changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Volcanic Air in New Zealand fell from 1K to 750.
- Across the 11 months ending August 2026, Volcanic Air’s estimated Share of Search among scenic flight and heli tour operators in New Zealand decreased from 18.6% to 16.1%.
- Across the 11 months ending August 2026, Volcanic Air’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 21.1% in July 2026 and was lowest at 15.1% in June 2026.
How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?
6 changes
In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.
In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.
In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%.
In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.
In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.
In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.
How is Volcanic Air measured?
Brandwave collects information about searches that people make online using Volcanic Air’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- volcanic air
- volcanic air nz
- volcanicair
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