Brandwave

How popular isGlacier Southern Lakes Helicopters in search?

In August 2026, there were an estimated 1.1K branded searches for Glacier Southern Lakes Helicopters in New Zealand which held steady over the last 11 months. Glacier Southern Lakes Helicopters holds 23.4% estimated Share of Search among New Zealand scenic flight and heli tour operators and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Glacier Southern Lakes Helicopters23.4%
  2. Air Milford21.9%
  3. The Helicopter Line19.3%
  4. Volcanic Air16.1%
  5. Over The Top12.7%
  6. Air Safaris6.7%
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Which scenic flight and heli tour operators compete with Glacier Southern Lakes Helicopters?

Glacier Southern Lakes Helicopters against scenic flight and heli tour operators in New Zealand, by month

Share of Search by month for Glacier Southern Lakes Helicopters, Air Milford, The Helicopter Line, Volcanic Air, Over The Top, Air Safaris. The figures are in the table below the chart.

View monthly share of search table
MonthGlacier Southern Lakes HelicoptersAir MilfordThe Helicopter LineVolcanic AirOver The TopAir Safaris
Oct 202519.5%19.7%24.4%18.6%10.7%7.1%
Nov 202514.2%18.3%30.4%20.7%9.2%7.2%
Dec 202517.3%22%27.2%19.7%9%4.8%
Jan 202614.7%22.9%31.1%20.3%6.2%4.9%
Feb 202616.6%22.4%29.2%16.2%8.8%6.8%
Mar 202618%24.3%27.8%17.1%7.7%5.2%
Apr 202622.3%18.6%26.5%16.8%9.6%6.2%
May 202623.8%18.7%22.7%16.9%10.7%7.1%
Jun 202626.5%20.5%18.6%15.1%11.9%7.4%
Jul 202625.5%19.4%17.6%21.1%9.1%7.3%
Aug 202623.4%21.9%19.3%16.1%12.7%6.7%
Sep 2026——————

  1. 1.Glacier Southern Lakes Helicopters

    23.4%

    held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.1 points

  2. 2.Air Milford

    21.9%

    moved from 3rd to 2nd · 1K estimated branded searches · +22.9% vs prior month · +2.5 points

  3. 3.The Helicopter Line

    19.3%

    moved from 4th to 3rd · 900 estimated branded searches · +20% vs prior month · +1.7 points

  4. 4.Volcanic Air

    16.1%

    moved from 2nd to 4th · 750 estimated branded searches · -16.7% vs prior month · -5 points

  5. 5.Over The Top

    12.7%

    held 5th · 590 estimated branded searches · +51.3% vs prior month · +3.5 points

  6. 6.Air Safaris

    6.7%

    held 6th · 310 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between Glacier Southern Lakes Helicopters and its closest rivals

How has branded search demand for Glacier Southern Lakes Helicopters changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glacier Southern Lakes Helicopters in New Zealand held steady at 1.1K.
  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters’ estimated Share of Search among scenic flight and heli tour operators in New Zealand increased from 19.5% to 23.4%.
  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters’ estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 26.5% in June 2026 and was lowest at 14.2% in November 2025.
  • Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters rose from 3rd to 1st among scenic flight and heli tour operators in New Zealand.

How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?

  1. In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.

  2. In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.

  3. In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%.

  4. In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.

  5. In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.

  6. In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.

How is Glacier Southern Lakes Helicopters measured?

Brandwave collects information about searches that people make online using Glacier Southern Lakes Helicopters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • glacier southern lakes helicopters
  • glacier southern lakes helicopters reviews

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How the Brand Demand Index is measured

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