Air Milford vs The Helicopter Line:Which is more popular by branded search in New Zealand?
In August 2026, Air Milford had more branded searches than The Helicopter Line among scenic flight and heli tour operators in New Zealand. Air Milford was estimated to have 1K branded searches compared to The Helicopter Line’s 900, and held a 21.9% Share of Search versus The Helicopter Line’s 19.3%.
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Which is more popular in search, Air Milford or The Helicopter Line?
Compare the scenic flight, glacier and helicopter tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Air Milford, The Helicopter Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Glacier Southern Lakes Helicopters | Air Milford | The Helicopter Line | Volcanic Air | Over The Top | Air Safaris |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 19.7% | 24.4% | 18.6% | 10.7% | 7.1% |
| Nov 2025 | 14.2% | 18.3% | 30.4% | 20.7% | 9.2% | 7.2% |
| Dec 2025 | 17.3% | 22% | 27.2% | 19.7% | 9% | 4.8% |
| Jan 2026 | 14.7% | 22.9% | 31.1% | 20.3% | 6.2% | 4.9% |
| Feb 2026 | 16.6% | 22.4% | 29.2% | 16.2% | 8.8% | 6.8% |
| Mar 2026 | 18% | 24.3% | 27.8% | 17.1% | 7.7% | 5.2% |
| Apr 2026 | 22.3% | 18.6% | 26.5% | 16.8% | 9.6% | 6.2% |
| May 2026 | 23.8% | 18.7% | 22.7% | 16.9% | 10.7% | 7.1% |
| Jun 2026 | 26.5% | 20.5% | 18.6% | 15.1% | 11.9% | 7.4% |
| Jul 2026 | 25.5% | 19.4% | 17.6% | 21.1% | 9.1% | 7.3% |
| Aug 2026 | 23.4% | 21.9% | 19.3% | 16.1% | 12.7% | 6.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Air Milford and The Helicopter Line comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Air Milford took it in June 2026.
- Across the 11 months ending August 2026, Air Milford’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 19.7% to 21.9%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 24.4% to 19.3%, and its estimated monthly branded searches moved from 1.3K to 900.
How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?
2 changes
In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.
In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Air Milford’s and The Helicopter Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air Milford
7 branded search terms
- air milford
- air milford fly cruise fly
- air milford reviews
- air milford scenic flight
- airmilford
- airmilford co nz
- glenorchy air milford sound
The Helicopter Line
6 branded search terms
- helicopter co nz
- the helicopter line
- the helicopter line franz
- the helicopter line near me
- the helicopter line nz
- thehelicopterline
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