Brandwave

Rotorua law firms in New Zealand:Which brands are most popular in search?

In August 2026, JB Morrison was the most searched among rotorua law firms in New Zealand, with an estimated 1.1K branded searches and 49.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. JB Morrison49.1%
  2. Lance Lawson25.9%
  3. The Law Shop18.9%
  4. Sandford Wall5.3%
  5. OSC Law0.44%
  6. Rodgers & Co0.44%

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Share of SearchLeaderboard

Compare Rotorua law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua law firms in New Zealand, by month

Share of Search by month for JB Morrison, Lance Lawson, The Law Shop, Sandford Wall. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonLance LawsonThe Law ShopSandford WallOSC LawRodgers & Co
Oct 202549.8%27.9%16.3%4.2%1.4%0.47%
Nov 202547.6%28%16.9%6.2%0.44%0.89%
Dec 202543.3%29.8%20.5%5.3%0.58%0.58%
Jan 202645.7%29.3%19%4.3%0.54%1.1%
Feb 202645.9%28.6%19.5%4.5%0.45%0.91%
Mar 202654.3%22.1%18.4%4.5%0.37%0.37%
Apr 202655.2%22.2%16.7%4.9%0.49%0.49%
May 202649.8%26.1%16.7%6.4%0.49%0.49%
Jun 202647.2%27.2%18.5%5.9%0.39%0.79%
Jul 202645.4%27.3%19.4%6%0.93%0.93%
Aug 202649.1%25.9%18.9%5.3%0.44%0.44%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.JB Morrison

    49.1%

    held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.8 points

  2. 2.Lance Lawson

    25.9%

    held 2nd · 590 estimated branded searches · 0% vs prior month · -1.4 points

  3. 3.The Law Shop

    18.9%

    held 3rd · 430 estimated branded searches · +2.4% vs prior month · -0.6 points

  4. 4.Sandford Wall

    5.3%

    held 4th · 120 estimated branded searches · -7.7% vs prior month · -0.8 points

  5. 5.OSC Law

    0.44%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.5 points

  6. 6.Rodgers & Co

    0.44%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua law firms in New Zealand?

In August 2026, JB Morrison was the most searched among rotorua law firms in New Zealand, with an estimated 1.1K branded searches and 49.1% estimated Share of Search within this set. Lance Lawson is in 2nd place, 23.2 percentage points behind at 25.9% Share of Search.

New Zealand rotorua law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JB Morrison49.8% → 49.1%55.2%Apr 202643.3%Dec 20251st
Lance Lawson27.9% → 25.9%29.8%Dec 202522.1%Mar 20262nd
The Law Shop16.3% → 18.9%20.5%Dec 202516.3%Oct 20253rd
Sandford Wall4.2% → 5.3%6.4%May 20264.2%Oct 20254th
OSC Law1.4% → 0.44%1.4%Oct 20250.37%Mar 20265th
Rodgers & Co0.47% → 0.44%1.1%Jan 20260.37%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand decreased from 49.8% to 49.1%.
  • Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand decreased from 27.9% to 25.9%.
  • Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand increased from 16.3% to 18.9%.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand increased from 4.2% to 5.3%.
  • Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand decreased from 1.4% to 0.44%.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand peaked at 55.2% in April 2026 and was lowest at 43.3% in December 2025.
  • Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand peaked at 29.8% in December 2025 and was lowest at 22.1% in March 2026.
  • Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand peaked at 20.5% in December 2025 and was lowest at 16.3% in October 2025.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand peaked at 6.4% in May 2026 and was lowest at 4.2% in October 2025.
  • Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand peaked at 1.4% in October 2025 and was lowest at 0.37% in March 2026.
  • Across the 11 months ending August 2026, Rodgers & Co held steady: its estimated Share of Search among rotorua law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand rotorua law firms in August 2026?

  1. In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.

  2. In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.

  3. In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.

  4. In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.

  5. Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

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