Tefal vs WMF:Which is more popular?
In September 2026, Tefal had more branded searches than WMF among pots and pans brands in New Zealand. Tefal had about 1,230 branded searches, while WMF had 110. Tefal made up 8.4% of all pots and pans brand searches we track, and WMF accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about pots and pans brands, Tefal appeared in four of the five answers and WMF in two. Tefal and WMF were each mentioned first in two of the four answers.
Who do people search for more?
Tefal, about 11 searches for every 1 for WMF
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top pots and pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. WMF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal and WMF were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tefal or WMF more popular in search?
This chart shows how often people search Google for Tefal and WMF by name. Each line represents a brand's share of searches for all seven pots and pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tefal, WMF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
How has the Tefal and WMF comparison changed over the last 12 months?
3 findings
- Tefal was ahead of WMF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among pots and pans brands in New Zealand moved from 9.4% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending September 2026, WMF’s share of searches among pots and pans brands in New Zealand moved from 0.74% to 0.75%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand pots and pans brands in September 2026?
3 changes
In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches.
In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Tefal’s and WMF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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