Le Creuset vs Scanpan:Which is more popular?
In September 2026, Le Creuset had more branded searches than Scanpan among pots and pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while Scanpan had 2,840. Le Creuset made up 54.9% of all pots and pans brand searches we track, and Scanpan accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about pots and pans brands, Scanpan appeared in all five answers and Le Creuset in two. Scanpan was mentioned before Le Creuset in every answer.
Who do people search for more?
Le Creuset, about 3 searches for every 1 for Scanpan
Who does AI mention more?
Scanpan, mentioned in every answer we collected
Who does AI recommend more?
Scanpan, named ahead of Le Creuset in every answer
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Top pots and pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan appeared in all five answers. Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Le Creuset in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Scanpan more popular in search?
This chart shows how often people search Google for Le Creuset and Scanpan by name. Each line represents a brand's share of searches for all seven pots and pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
How has the Le Creuset and Scanpan comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Scanpan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among pots and pans brands in New Zealand moved from 54.1% to 54.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Scanpan’s share of searches among pots and pans brands in New Zealand moved from 18.4% to 19.3%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
How did search popularity change for New Zealand pots and pans brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%.
In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
Scanpan
9 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
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