Scanpan vs Tefal:Which is more popular?
In September 2026, Scanpan had more branded searches than Tefal among pots and pans brands in New Zealand. Scanpan had about 2,840 branded searches, while Tefal had 1,230. Scanpan made up 19.3% of all pots and pans brand searches we track, and Tefal accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about pots and pans brands, Scanpan appeared in all five answers and Tefal in four. Scanpan was mentioned before Tefal in three out of four answers.
Who do people search for more?
Scanpan, about 2 searches for every 1 for Tefal
Who does AI mention more?
Scanpan, mentioned in every answer we collected
Who does AI recommend more?
Scanpan, named ahead of Tefal in 3 of 4 answers
Follow Scanpan vs Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pots and pans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan appeared in all five answers. Tefal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Scanpan was listed before Tefal in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pots and pans brands
5 answers
Asked ChatGPT
“Which pots and pans brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pots and pans brands in New Zealand?”
Asked ChatGPT
“What's the best pots and pans brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cookware sets nz”
Searched Google, AI Overview
“non stick pans nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scanpan or Tefal more popular in search?
This chart shows how often people search Google for Scanpan and Tefal by name. Each line represents a brand's share of searches for all seven pots and pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | GreenPan | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 18.4% | 7.6% | 9.4% | 4.9% | 4.8% | 0.74% |
| Nov 2025 | 58.5% | 15.6% | 8.7% | 7.8% | 5.4% | 3.5% | 0.65% |
| Dec 2025 | 61.9% | 14.4% | 7.5% | 6% | 5.3% | 4.5% | 0.36% |
| Jan 2026 | 55.8% | 18.6% | 8.8% | 7% | 5.1% | 4.1% | 0.63% |
| Feb 2026 | 59.2% | 15.7% | 8.4% | 7.2% | 4.4% | 4.3% | 0.63% |
| Mar 2026 | 62.6% | 13.3% | 6.3% | 9.1% | 4.2% | 3.8% | 0.71% |
| Apr 2026 | 52.5% | 19.8% | 8.8% | 8.6% | 5% | 4.5% | 0.85% |
| May 2026 | 56.7% | 17.4% | 8.1% | 8.6% | 4.2% | 4.2% | 0.78% |
| Jun 2026 | 57.4% | 17.1% | 8% | 9.2% | 4.6% | 2.8% | 0.78% |
| Jul 2026 | 55.4% | 18.9% | 8.3% | 8.8% | 4.3% | 3.2% | 1.1% |
| Aug 2026 | 54.3% | 19.9% | 7.5% | 10.2% | 4.3% | 3.2% | 0.72% |
| Sep 2026 | 54.9% | 19.3% | 8.6% | 8.4% | 4.8% | 3.3% | 0.75% |
How has the Scanpan and Tefal comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among pots and pans brands in New Zealand moved from 18.4% to 19.3%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
- Across the 12 months ending September 2026, Tefal’s share of searches among pots and pans brands in New Zealand moved from 9.4% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand pots and pans brands in September 2026?
3 changes
In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches.
In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%.
In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Scanpan’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scanpan
9 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Tefal
11 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
Other head-to-heads among pots and pans brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.