Brandwave

Photopea vs Picsart:Which is more popular?

In September 2026, Photopea had more branded searches than Picsart among photo editing apps in New Zealand. Photopea had about 12,300 branded searches, while Picsart had 3,000. Photopea made up 55.3% of all photo editing app searches we track, and Picsart accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about photo editing apps, Picsart appeared in three of the five answers and Photopea in none.

Among photo editing apps in New Zealand in September 2026

Who do people search for more?

Photopea, about 4 searches for every 1 for Picsart

Photopea 12.3K searchesPicsart 3K searches

Who does AI mention more?

Picsart, mentioned in 3 of 5 answers, Photopea in 0

Picsart in 3 of 5Photopea in 0 of 5

Who does AI recommend more?

Picsart, the only one of the two named

Picsart first in 3Photopea never named

Follow Photopea vs Picsart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top photo editing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Picsart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Photopea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Snapseed2nd
  3. VSCO3rd
  4. Picsart4th
  5. Pixlr5th
  6. Apple Photos / Google Photos6th
  7. Photopea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snapseed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Photos / Google Photos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo editing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Photopea or Picsart more popular in search?

This chart shows how often people search Google for Photopea and Picsart by name. Each line represents a brand's share of searches for all seven photo editing apps we track, month by month, from searches in New Zealand.

Photopea and Picsart among photo editing apps in New Zealand, by month

Share of searches by month for Photopea, Picsart. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPixlrPicsartAdobe LightroomSnapseedVSCOApple Photos / Google Photos
Oct 202548.8%29.3%11.9%3.9%3%3.1%0.04%
Nov 202549.5%29.7%12%3.6%2.7%2.6%0.04%
Dec 202544.3%26%16.1%4.9%4.2%4.3%0.05%
Jan 202647.1%23.3%14.3%5.3%4.4%5.6%0.06%
Feb 202652%25.4%12.5%4.3%2.9%2.9%0.04%
Mar 202652.8%25%12.7%3.9%3.3%2.3%0.03%
Apr 202649.1%24%14.6%4.3%4.8%3.3%0.05%
May 202649%25.2%15%3.7%4.3%2.8%0.04%
Jun 202652%25.3%12.8%3.9%3.7%2.3%0.04%
Jul 202655.7%21.9%13.2%3.7%3%2.4%0.04%
Aug 202656.4%21.9%13.7%3.3%2.7%1.9%0.04%
Sep 202655.3%22.1%13.5%4.1%2.7%2.3%0.05%

How has the Photopea and Picsart comparison changed over the last 12 months?

3 findings
  • Photopea was ahead of Picsart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Photopea’s share of searches among photo editing apps in New Zealand moved from 48.8% to 55.3%, and its estimated monthly branded searches moved from 12.2K to 12.3K.
  • Across the 12 months ending September 2026, Picsart’s share of searches among photo editing apps in New Zealand moved from 11.9% to 13.5%, and its estimated monthly branded searches held steady at 3K.

How did search popularity change for New Zealand photo editing apps in September 2026?

1 change
  1. In September 2026, Photopea lost share of searches among photo editing apps in New Zealand, from 56.4% to 55.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Photopea’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Photopea

7 branded search terms

  • photopea
  • photopea app
  • photopea clm
  • photopea editing
  • photopea filters
  • photopea image editor
  • photopea photo editor

Picsart

5 branded search terms

  • picsart
  • picsart ai
  • picsart editing
  • picsart filters
  • picsart photo editor

How the Brand Demand Index is measured

Other head-to-heads among photo editing apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.