Brandwave

Pixlr vs Snapseed:Which is more popular?

In September 2026, Pixlr had more branded searches than Snapseed among photo editing apps in New Zealand. Pixlr had about 4,900 branded searches, while Snapseed had 590. Pixlr made up 22.1% of all photo editing app searches we track, and Snapseed accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about photo editing apps, Snapseed appeared in all five answers and Pixlr in one. Snapseed was mentioned before Pixlr in four out of five answers.

Among photo editing apps in New Zealand in September 2026

Who do people search for more?

Pixlr, about 8 searches for every 1 for Snapseed

Pixlr 4.9K searchesSnapseed 590 searches

Who does AI mention more?

Snapseed, mentioned in every answer we collected

Snapseed in 5 of 5Pixlr in 1 of 5

Who does AI recommend more?

Snapseed, named ahead of Pixlr in 4 of 5 answers

Snapseed first in 4Pixlr first in 1

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Top photo editing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snapseed appeared in all five answers. Pixlr was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Snapseed was listed before Pixlr in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Snapseed2nd
  3. VSCO3rd
  4. Picsart4th
  5. Pixlr5th
  6. Apple Photos / Google Photos6th
  7. Photopea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snapseed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Photos / Google Photos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo editing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pixlr or Snapseed more popular in search?

This chart shows how often people search Google for Pixlr and Snapseed by name. Each line represents a brand's share of searches for all seven photo editing apps we track, month by month, from searches in New Zealand.

Pixlr and Snapseed among photo editing apps in New Zealand, by month

Share of searches by month for Pixlr, Snapseed. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPixlrPicsartAdobe LightroomSnapseedVSCOApple Photos / Google Photos
Oct 202548.8%29.3%11.9%3.9%3%3.1%0.04%
Nov 202549.5%29.7%12%3.6%2.7%2.6%0.04%
Dec 202544.3%26%16.1%4.9%4.2%4.3%0.05%
Jan 202647.1%23.3%14.3%5.3%4.4%5.6%0.06%
Feb 202652%25.4%12.5%4.3%2.9%2.9%0.04%
Mar 202652.8%25%12.7%3.9%3.3%2.3%0.03%
Apr 202649.1%24%14.6%4.3%4.8%3.3%0.05%
May 202649%25.2%15%3.7%4.3%2.8%0.04%
Jun 202652%25.3%12.8%3.9%3.7%2.3%0.04%
Jul 202655.7%21.9%13.2%3.7%3%2.4%0.04%
Aug 202656.4%21.9%13.7%3.3%2.7%1.9%0.04%
Sep 202655.3%22.1%13.5%4.1%2.7%2.3%0.05%

How has the Pixlr and Snapseed comparison changed over the last 12 months?

3 findings
  • Pixlr was ahead of Snapseed in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pixlr’s share of searches among photo editing apps in New Zealand moved from 29.3% to 22.1%, and its estimated monthly branded searches moved from 7.3K to 4.9K.
  • Across the 12 months ending September 2026, Snapseed’s share of searches among photo editing apps in New Zealand moved from 3% to 2.7%, and its estimated monthly branded searches moved from 760 to 590.

How did search popularity change for New Zealand photo editing apps in September 2026?

2 changes
  1. Snapseed’s share of searches among photo editing apps in New Zealand has lost ground for 3 months in a row, from 3.7% to 2.7% in September 2026.

  2. Estimated monthly branded searches for Pixlr in New Zealand fell 32.9% over 12 measured months, from 7.3K to 4.9K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Pixlr’s and Snapseed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pixlr

6 branded search terms

  • editor foto pixlr
  • pixlr
  • pixlr editing
  • pixlr express
  • pixlr filters
  • pixlr photo editor

Snapseed

7 branded search terms

  • snapseed
  • snapseed app
  • snapseed editing
  • snapseed filters
  • snapseed in pc
  • snapseed photo app
  • snapseed photo edit

How the Brand Demand Index is measured

Other head-to-heads among photo editing apps

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