Brandwave

Adobe Lightroom vs Photopea:Which is more popular?

In September 2026, Photopea had more branded searches than Adobe Lightroom among photo editing apps in New Zealand. Photopea had about 12,300 branded searches, while Adobe Lightroom had 900. Photopea made up 55.3% of all photo editing app searches we track, and Adobe Lightroom accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about photo editing apps, Adobe Lightroom appeared in all five answers and Photopea in none.

Among photo editing apps in New Zealand in September 2026

Who do people search for more?

Photopea, about 14 searches for every 1 for Adobe Lightroom

Photopea 12.3K searchesAdobe Lightroom 900 searches

Who does AI mention more?

Adobe Lightroom, mentioned in every answer we collected

Adobe Lightroom in 5 of 5Photopea in 0 of 5

Who does AI recommend more?

Adobe Lightroom, the only one of the two named

Adobe Lightroom first in 5Photopea never named

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Top photo editing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom appeared in all five answers. Photopea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Snapseed2nd
  3. VSCO3rd
  4. Picsart4th
  5. Pixlr5th
  6. Apple Photos / Google Photos6th
  7. Photopea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snapseed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Photos / Google Photos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo editing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Lightroom or Photopea more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Photopea by name. Each line represents a brand's share of searches for all seven photo editing apps we track, month by month, from searches in New Zealand.

Adobe Lightroom and Photopea among photo editing apps in New Zealand, by month

Share of searches by month for Photopea, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPixlrPicsartAdobe LightroomSnapseedVSCOApple Photos / Google Photos
Oct 202548.8%29.3%11.9%3.9%3%3.1%0.04%
Nov 202549.5%29.7%12%3.6%2.7%2.6%0.04%
Dec 202544.3%26%16.1%4.9%4.2%4.3%0.05%
Jan 202647.1%23.3%14.3%5.3%4.4%5.6%0.06%
Feb 202652%25.4%12.5%4.3%2.9%2.9%0.04%
Mar 202652.8%25%12.7%3.9%3.3%2.3%0.03%
Apr 202649.1%24%14.6%4.3%4.8%3.3%0.05%
May 202649%25.2%15%3.7%4.3%2.8%0.04%
Jun 202652%25.3%12.8%3.9%3.7%2.3%0.04%
Jul 202655.7%21.9%13.2%3.7%3%2.4%0.04%
Aug 202656.4%21.9%13.7%3.3%2.7%1.9%0.04%
Sep 202655.3%22.1%13.5%4.1%2.7%2.3%0.05%

How has the Adobe Lightroom and Photopea comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand photo editing apps in September 2026?

2 changes
  1. In September 2026, Adobe Lightroom gained share of searches among photo editing apps in New Zealand, from 3.3% to 4.1%.

  2. In September 2026, Photopea lost share of searches among photo editing apps in New Zealand, from 56.4% to 55.3%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Photopea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

6 branded search terms

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobe lightroom editing
  • adobe lightroom filters
  • adobelightroom

Photopea

7 branded search terms

  • photopea
  • photopea app
  • photopea clm
  • photopea editing
  • photopea filters
  • photopea image editor
  • photopea photo editor

How the Brand Demand Index is measured

Other head-to-heads among photo editing apps

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