How popular isPhotopea in search?
In August 2026, there were an estimated 16K branded searches for Photopea in New Zealand which is up 30.1% over the last 11 months. Photopea holds 55% estimated Share of Search among New Zealand photo editing apps and is ranked 1st of 6 competitors for search popularity.
Photopea55%
Pixlr20.7%
Picsart14.1%- Snapseed4.5%
Adobe Lightroom3.9%
VSCO1.8%
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Which photo editing apps compete with Photopea?
Share of Search by month for Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Pixlr | Picsart | Snapseed | Adobe Lightroom | VSCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 28.6% | 12.1% | 3.6% | 4.6% | 3.1% |
| Nov 2025 | 48.5% | 29.1% | 12.2% | 3.3% | 4.5% | 2.5% |
| Dec 2025 | 43.3% | 25.2% | 16.2% | 5.4% | 5.6% | 4.2% |
| Jan 2026 | 45.5% | 22.4% | 14.3% | 6% | 6.4% | 5.4% |
| Feb 2026 | 49.7% | 24.1% | 12.8% | 4.9% | 5.9% | 2.7% |
| Mar 2026 | 50.7% | 23.8% | 12.6% | 4.9% | 5.8% | 2.2% |
| Apr 2026 | 46.7% | 22.6% | 15.1% | 7.2% | 5.3% | 3.1% |
| May 2026 | 46.7% | 23.6% | 14.8% | 7.3% | 5% | 2.6% |
| Jun 2026 | 49.6% | 23.6% | 12.4% | 6.4% | 5.7% | 2.2% |
| Jul 2026 | 53.9% | 20.2% | 13.1% | 5.7% | 4.9% | 2.3% |
| Aug 2026 | 55% | 20.7% | 14.1% | 4.5% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 16K | +19.4% | +1.1 points | |
| 2, held 2nd | 20.7% | 6K | +20% | +0.5 points | |
| 3, held 3rd | 14.1% | 4.1K | +26.5% | +1 points | |
| 4, held 4th | 4.5% | 1.3K | -7.7% | -1.2 points | |
| 5, held 5th | 3.9% | 1.1K | -5.8% | -1 points | |
| 6, held 6th | 1.8% | 530 | -5.4% | -0.4 points |
1.
Photopea55%
held 1st · 16K estimated branded searches · +19.4% vs prior month · +1.1 points
2.
Pixlr20.7%
held 2nd · 6K estimated branded searches · +20% vs prior month · +0.5 points
3.
Picsart14.1%
held 3rd · 4.1K estimated branded searches · +26.5% vs prior month · +1 points
4.Snapseed
4.5%
held 4th · 1.3K estimated branded searches · -7.7% vs prior month · -1.2 points
3.9%
held 5th · 1.1K estimated branded searches · -5.8% vs prior month · -1 points
6.
VSCO1.8%
held 6th · 530 estimated branded searches · -5.4% vs prior month · -0.4 points
Compare search popularity between Photopea and its closest rivals
How has branded search demand for Photopea changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Photopea in New Zealand rose from 12.3K to 16K.
- Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand increased from 48% to 55%.
- Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand peaked at 55% in August 2026 and was lowest at 43.3% in December 2025.
How did search popularity change for New Zealand photo editing apps in August 2026?
6 changes

In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.

In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.
In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.
In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.

Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.

Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.
How is Photopea measured?
Brandwave collects information about searches that people make online using Photopea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- photopea
- photopea app
- photopea clm
- photopea download
- photopea editing
- photopea filters
- photopea free photo editor
- photopea image editor
- photopea near me
- photopea online
- photopea online photo editor
- photopea photo editor
Do you work for Photopea? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Photopea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.