Square vs Worldline:Which is more popular?
In September 2026, Worldline had more branded searches than Square among payment providers in New Zealand. Worldline had about 700 branded searches, while Square had 600. Worldline made up 1.6% of all payment provider searches we track, and Square accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about payment providers, Square and Worldline each appeared in one of the five answers. Square and Worldline were each mentioned first in one of the two answers that named either.
Who do people search for more?
Worldline, about 17% more searches than Square
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top payment providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square and Worldline were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square and Worldline were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payment providers
5 answers
Asked ChatGPT
“Which payment provider should I use in New Zealand?”
Asked ChatGPT
“What are the best payment providers in New Zealand?”
Asked ChatGPT
“What's the best payment provider in New Zealand for taking card payments?”
Searched Google, AI Overview
“best payment gateway”
Searched Google, AI Overview
“online payment provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Square or Worldline more popular in search?
This chart shows how often people search Google for Square and Worldline by name. Each line represents a brand's share of searches for all nine payment providers we track, month by month, from searches in New Zealand.
Share of searches by month for Worldline, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Windcave | Smartpay | POLi | Stripe | Worldline | Square | Paystation | Adyen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9% | 3.2% | 2.6% | 1.4% | 2.8% | 1.1% | 0.73% | 0.67% |
| Nov 2025 | 78.7% | 7.9% | 3.9% | 2.8% | 1.5% | 2.6% | 1.1% | 0.9% | 0.66% |
| Dec 2025 | 80.9% | 7.7% | 3.4% | 2.3% | 1.2% | 2.4% | 0.85% | 0.62% | 0.56% |
| Jan 2026 | 80.5% | 7.5% | 3.4% | 2.4% | 1.5% | 2.3% | 1.2% | 0.61% | 0.57% |
| Feb 2026 | 80% | 7.6% | 3.3% | 2.3% | 1.8% | 2.5% | 1% | 0.74% | 0.65% |
| Mar 2026 | 78.6% | 7.5% | 3.9% | 2.3% | 1.6% | 3.4% | 1.2% | 0.9% | 0.68% |
| Apr 2026 | 79.8% | 7.6% | 3.4% | 2% | 1.5% | 3.2% | 1.1% | 0.74% | 0.68% |
| May 2026 | 80.4% | 7.9% | 2.7% | 2.3% | 1.6% | 2.5% | 1.2% | 0.75% | 0.69% |
| Jun 2026 | 80.1% | 7.8% | 2.7% | 2% | 2.2% | 2.6% | 1.2% | 0.74% | 0.7% |
| Jul 2026 | 82.3% | 7.7% | 2.1% | 1.9% | 1.7% | 1.8% | 1.2% | 0.76% | 0.58% |
| Aug 2026 | 79.4% | 9.1% | 2.4% | 2.4% | 1.8% | 1.7% | 1.5% | 0.89% | 0.71% |
| Sep 2026 | 80.1% | 8.9% | 2.6% | 1.9% | 1.9% | 1.6% | 1.4% | 0.9% | 0.67% |
How has the Square and Worldline comparison changed over the last 12 months?
3 findings
- Worldline was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among payment providers in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 580 to 600.
- Across the 12 months ending September 2026, Worldline’s share of searches among payment providers in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 1.5K to 700.
How did search popularity change for New Zealand payment providers in September 2026?
1 change
Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Square’s and Worldline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
10 branded search terms
- square appointments
- square eftpos
- square it
- square payment
- square payment gateway
- square payment processor
- square payments
- square reader
- square restaurant
- square space site
Worldline
7 branded search terms
- paymark worldline
- worldline
- worldline eftpos
- worldline insights
- worldline paymark
- worldline payment gateway
- worldline payments
Other head-to-heads among payment providers
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