Brandwave

PayPal vs Worldline:Which is more popular?

In September 2026, PayPal had more branded searches than Worldline among payment providers in New Zealand. PayPal had about 34,700 branded searches, while Worldline had 700. PayPal made up 80.1% of all payment provider searches we track, and Worldline accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about payment providers, PayPal appeared in four of the five answers and Worldline in one. PayPal was mentioned before Worldline in three out of four answers that named either.

Among payment providers in New Zealand in September 2026

Who do people search for more?

PayPal, about 50 searches for every 1 for Worldline

PayPal 34.7K searchesWorldline 700 searches

Who does AI mention more?

PayPal, mentioned in 4 of 5 answers, Worldline in 1

PayPal in 4 of 5Worldline in 1 of 5

Who does AI recommend more?

PayPal, named ahead of Worldline in 3 of 4 answers

PayPal first in 3Worldline first in 1

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Top payment providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PayPal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Worldline was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PayPal was listed before Worldline in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Paystation4th
  5. Worldline5th
  6. Smartpay6th
  7. POLi7th
  8. Square8th
  9. Adyen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payment providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PayPal or Worldline more popular in search?

This chart shows how often people search Google for PayPal and Worldline by name. Each line represents a brand's share of searches for all nine payment providers we track, month by month, from searches in New Zealand.

PayPal and Worldline among payment providers in New Zealand, by month

Share of searches by month for PayPal, Worldline. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWindcaveSmartpayPOLiStripeWorldlineSquarePaystationAdyen
Oct 202578.5%9%3.2%2.6%1.4%2.8%1.1%0.73%0.67%
Nov 202578.7%7.9%3.9%2.8%1.5%2.6%1.1%0.9%0.66%
Dec 202580.9%7.7%3.4%2.3%1.2%2.4%0.85%0.62%0.56%
Jan 202680.5%7.5%3.4%2.4%1.5%2.3%1.2%0.61%0.57%
Feb 202680%7.6%3.3%2.3%1.8%2.5%1%0.74%0.65%
Mar 202678.6%7.5%3.9%2.3%1.6%3.4%1.2%0.9%0.68%
Apr 202679.8%7.6%3.4%2%1.5%3.2%1.1%0.74%0.68%
May 202680.4%7.9%2.7%2.3%1.6%2.5%1.2%0.75%0.69%
Jun 202680.1%7.8%2.7%2%2.2%2.6%1.2%0.74%0.7%
Jul 202682.3%7.7%2.1%1.9%1.7%1.8%1.2%0.76%0.58%
Aug 202679.4%9.1%2.4%2.4%1.8%1.7%1.5%0.89%0.71%
Sep 202680.1%8.9%2.6%1.9%1.9%1.6%1.4%0.9%0.67%

How has the PayPal and Worldline comparison changed over the last 12 months?

3 findings
  • PayPal was ahead of Worldline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PayPal’s share of searches among payment providers in New Zealand moved from 78.5% to 80.1%, and its estimated monthly branded searches moved from 42.1K to 34.7K.
  • Across the 12 months ending September 2026, Worldline’s share of searches among payment providers in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 1.5K to 700.

How did search popularity change for New Zealand payment providers in September 2026?

2 changes

  1. In September 2026, PayPal gained share of searches among payment providers in New Zealand, from 79.4% to 80.1%.

  2. Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using PayPal’s and Worldline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

15 branded search terms

  • my paypal
  • paypal
  • paypal app
  • paypal aus
  • paypal card
  • paypal contacts
  • paypal currency exchange
  • paypal debit card
  • paypal eftpos
  • paypal founders
  • paypal gift card
  • paypal me
  • paypal me link
  • paypal payment gateway
  • paypal share

Worldline

7 branded search terms

  • paymark worldline
  • worldline
  • worldline eftpos
  • worldline insights
  • worldline paymark
  • worldline payment gateway
  • worldline payments

How the Brand Demand Index is measured

Other head-to-heads among payment providers

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