Buro vs Steelcase:Which is more popular?
In September 2026, Buro had more branded searches than Steelcase among ergonomic office chair brands in New Zealand. Buro had about 510 branded searches, while Steelcase had 330. Buro made up 13.7% of all ergonomic office chair brand searches we track, and Steelcase accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about ergonomic office chair brands, Buro appeared in all five answers and Steelcase in three. Steelcase was mentioned before Buro in three out of five answers.
Who do people search for more?
Buro, about 55% more searches than Steelcase
Who does AI mention more?
Buro, mentioned in every answer we collected
Who does AI recommend more?
Steelcase, named ahead of Buro in 3 of 5 answers
Follow Buro vs Steelcase and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buro appeared in all five answers. Steelcase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Steelcase was listed before Buro in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Buro1st
Herman Miller2nd- Steelcase3rd
Sihoo4th
Ergohuman4th
Humanscale–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Herman Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ergohuman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sihoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Humanscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ergonomic office chair brands in New Zealand?”
Asked ChatGPT
“What's the best ergonomic office chair brand in New Zealand for all-day support?”
Searched Google, AI Overview
“best office chair nz”
Searched Google, AI Overview
“ergonomic chair nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buro or Steelcase more popular in search?
This chart shows how often people search Google for Buro and Steelcase by name. Each line represents a brand's share of searches for all six ergonomic office chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Buro, Steelcase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Buro | Sihoo | Steelcase | Humanscale | Ergohuman |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 14.8% | 5.9% | 9.9% | 4.1% | 1.3% |
| Nov 2025 | 63.8% | 14.6% | 8.2% | 9.6% | 3.2% | 0.68% |
| Dec 2025 | 63.4% | 11.8% | 8.2% | 12.8% | 2.8% | 1% |
| Jan 2026 | 62.9% | 15.3% | 7% | 10.3% | 3.7% | 0.87% |
| Feb 2026 | 64.6% | 15.2% | 8.4% | 7.9% | 3.1% | 0.88% |
| Mar 2026 | 69.2% | 11.8% | 7.8% | 7.7% | 2.5% | 1% |
| Apr 2026 | 67.4% | 11.9% | 7.9% | 8.6% | 3.1% | 1% |
| May 2026 | 66.6% | 11.9% | 7.8% | 8.2% | 4.8% | 0.6% |
| Jun 2026 | 66% | 11.8% | 7.3% | 9.1% | 4.1% | 1.7% |
| Jul 2026 | 65.4% | 12.7% | 8.3% | 7.2% | 5.3% | 1.1% |
| Aug 2026 | 66.4% | 11.9% | 8.5% | 7.8% | 4.3% | 1.1% |
| Sep 2026 | 61.8% | 13.7% | 10.5% | 8.9% | 3.5% | 1.6% |
How has the Buro and Steelcase comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Steelcase took it in December 2025, Buro took it in January 2026.
- Across the 12 months ending September 2026, Buro’s share of searches among ergonomic office chair brands in New Zealand moved from 14.8% to 13.7%, and its estimated monthly branded searches moved from 580 to 510.
- Across the 12 months ending September 2026, Steelcase’s share of searches among ergonomic office chair brands in New Zealand moved from 9.9% to 8.9%, and its estimated monthly branded searches moved from 390 to 330.
How did search popularity change for New Zealand ergonomic office chair brands in September 2026?
2 changes
In September 2026, Buro gained share of searches among ergonomic office chair brands in New Zealand, from 11.9% to 13.7%.
In September 2026, Steelcase gained share of searches among ergonomic office chair brands in New Zealand, from 7.8% to 8.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Buro’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ergonomic office chair brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.