Buro vs Sihoo:Which is more popular?
In September 2026, Buro had more branded searches than Sihoo among ergonomic office chair brands in New Zealand. Buro had about 510 branded searches, while Sihoo had 390. Buro made up 13.7% of all ergonomic office chair brand searches we track, and Sihoo accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about ergonomic office chair brands, Buro appeared in all five answers and Sihoo in one. Buro was mentioned before Sihoo in four out of five answers.
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Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buro appeared in all five answers. Sihoo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Buro was listed before Sihoo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Buro1st
Herman Miller2nd
Steelcase3rd
Sihoo4th
Ergohuman4th
Humanscale–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Herman Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ergohuman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sihoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Humanscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ergonomic office chair brands in New Zealand?”
Asked ChatGPT
“What's the best ergonomic office chair brand in New Zealand for all-day support?”
Searched Google, AI Overview
“best office chair nz”
Searched Google, AI Overview
“ergonomic chair nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buro or Sihoo more popular in search?
This chart shows how often people search Google for Buro and Sihoo by name. Each line represents a brand's share of searches for all six ergonomic office chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Buro, Sihoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Buro | Sihoo | Steelcase | Humanscale | Ergohuman |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 14.8% | 5.9% | 9.9% | 4.1% | 1.3% |
| Nov 2025 | 63.8% | 14.6% | 8.2% | 9.6% | 3.2% | 0.68% |
| Dec 2025 | 63.4% | 11.8% | 8.2% | 12.8% | 2.8% | 1% |
| Jan 2026 | 62.9% | 15.3% | 7% | 10.3% | 3.7% | 0.87% |
| Feb 2026 | 64.6% | 15.2% | 8.4% | 7.9% | 3.1% | 0.88% |
| Mar 2026 | 69.2% | 11.8% | 7.8% | 7.7% | 2.5% | 1% |
| Apr 2026 | 67.4% | 11.9% | 7.9% | 8.6% | 3.1% | 1% |
| May 2026 | 66.6% | 11.9% | 7.8% | 8.2% | 4.8% | 0.6% |
| Jun 2026 | 66% | 11.8% | 7.3% | 9.1% | 4.1% | 1.7% |
| Jul 2026 | 65.4% | 12.7% | 8.3% | 7.2% | 5.3% | 1.1% |
| Aug 2026 | 66.4% | 11.9% | 8.5% | 7.8% | 4.3% | 1.1% |
| Sep 2026 | 61.8% | 13.7% | 10.5% | 8.9% | 3.5% | 1.6% |
How has the Buro and Sihoo comparison changed over the last 12 months?
3 findings
- Buro was ahead of Sihoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buro’s share of searches among ergonomic office chair brands in New Zealand moved from 14.8% to 13.7%, and its estimated monthly branded searches moved from 580 to 510.
- Across the 12 months ending September 2026, Sihoo’s share of searches among ergonomic office chair brands in New Zealand moved from 5.9% to 10.5%, and its estimated monthly branded searches moved from 230 to 390.
How did search popularity change for New Zealand ergonomic office chair brands in September 2026?
2 changes
In September 2026, Sihoo gained share of searches among ergonomic office chair brands in New Zealand, from 8.5% to 10.5%.
In September 2026, Buro gained share of searches among ergonomic office chair brands in New Zealand, from 11.9% to 13.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Buro’s and Sihoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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