Herman Miller vs Steelcase:Which is more popular by branded search in New Zealand?
In August 2026, Herman Miller had more branded searches than Steelcase among ergonomic office chair brands in New Zealand. Herman Miller was estimated to have 4.5K branded searches compared to Steelcase’s 640, and held a 76.1% Share of Search versus Steelcase’s 10.8%.
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Which is more popular in search, Herman Miller or Steelcase?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herman Miller, Steelcase. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Herman Miller and Steelcase comparison changed over the last 12 months?
3 findings
- Herman Miller was ahead of Steelcase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 71.9% to 76.1%, and its estimated monthly branded searches moved from 4K to 4.5K.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 13.8% to 10.8%, and its estimated monthly branded searches moved from 770 to 640.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
2 changes
In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Herman Miller’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herman Miller
23 branded search terms
- aeron chair
- herman miller
- herman miller aeron
- herman miller chair
- herman miller eames
- herman miller eames ottoman
- herman miller embody
- herman miller ergonomic chair
- herman miller gaming chair
- herman miller mirra
- herman miller mirra 1
- herman miller mirra 2
- herman miller near me
- herman miller nz
- herman miller office chair
- herman miller online
- herman miller sayl
- hermanmiller
- hermanmiller chair
- hermanmiller com
- hermanmiller gaming chair
- hermanmiller nz
- hermanmiller office chair
Steelcase
15 branded search terms
- steelcase
- steelcase amia
- steelcase chair
- steelcase chair ergonomic
- steelcase com
- steelcase desk chair
- steelcase gaming chair
- steelcase gesture
- steelcase gesture chair
- steelcase gesture desk chair
- steelcase gesture ergonomic chair
- steelcase gesture ergonomic office chair
- steelcase near me
- steelcase nz
- steelcase series 1
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.