New plymouth destination restaurants in New Zealand:Which brands are most popular in search?
In August 2026, Social Kitchen was the most searched among new plymouth destination restaurants in New Zealand, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set.
Social Kitchen51.9%
Monica's Eatery23.3%
Arborio14%- Gusto10.8%
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Share of SearchLeaderboard
Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Kitchen, Monica's Eatery, Arborio, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Kitchen | Monica's Eatery | Arborio | Gusto |
|---|---|---|---|---|
| Oct 2025 | 54% | 21.7% | 11.5% | 12.8% |
| Nov 2025 | 58% | 19.2% | 11.8% | 11.1% |
| Dec 2025 | 55.1% | 23.4% | 11.5% | 10% |
| Jan 2026 | 58.2% | 22% | 10.6% | 9.3% |
| Feb 2026 | 59.3% | 19.5% | 8.6% | 12.6% |
| Mar 2026 | 61.3% | 20.2% | 7.3% | 11.3% |
| Apr 2026 | 59.2% | 22.9% | 8.8% | 9.1% |
| May 2026 | 56.9% | 18.3% | 14% | 10.8% |
| Jun 2026 | 58.7% | 17.8% | 12.4% | 11% |
| Jul 2026 | 55.4% | 21.7% | 12.7% | 10.1% |
| Aug 2026 | 51.9% | 23.3% | 14% | 10.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 3.6K | -27% | -3.5 points | |
| 2, held 2nd | 23.3% | 1.6K | -16.6% | +1.5 points | |
| 3, held 3rd | 14% | 970 | -14.2% | +1.3 points | |
| 4, held 4th | 10.8% | 750 | -16.7% | +0.7 points |
51.9%
held 1st · 3.6K estimated branded searches · -27% vs prior month · -3.5 points
23.3%
held 2nd · 1.6K estimated branded searches · -16.6% vs prior month · +1.5 points
3.
Arborio14%
held 3rd · 970 estimated branded searches · -14.2% vs prior month · +1.3 points
4.Gusto
10.8%
held 4th · 750 estimated branded searches · -16.7% vs prior month · +0.7 points
Compare search popularity between leading brands
- Social Kitchen vs Monica's Eatery: compare search popularity
- Social Kitchen vs Arborio: compare search popularity
- Social Kitchen vs Gusto: compare search popularity
- Monica's Eatery vs Arborio: compare search popularity
- Monica's Eatery vs Gusto: compare search popularity
- Arborio vs Gusto: compare search popularity
- Compare any of these brands
Which brand is most popular in search among new plymouth destination restaurants in New Zealand?
4 brands
In August 2026, Social Kitchen was the most searched among new plymouth destination restaurants in New Zealand, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set. Monica's Eatery is in 2nd place, 28.6 percentage points behind at 23.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Social Kitchen | 54% → 51.9% | 61.3%Mar 2026 | 51.9%Aug 2026 | 1st |
| Monica's Eatery | 21.7% → 23.3% | 23.4%Dec 2025 | 17.8%Jun 2026 | 2nd |
| Arborio | 11.5% → 14% | 14%Aug 2026 | 7.3%Mar 2026 | 4th → 3rd |
| Gusto | 12.8% → 10.8% | 12.8%Oct 2025 | 9.1%Apr 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 54% to 51.9%.
- Across the 11 months ending August 2026, Monica's Eatery’s estimated Share of Search among new plymouth destination restaurants in New Zealand increased from 21.7% to 23.3%.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand increased from 11.5% to 14%.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 12.8% to 10.8%.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 61.3% in March 2026 and was lowest at 51.9% in August 2026.
- Across the 11 months ending August 2026, Monica's Eatery’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 23.4% in December 2025 and was lowest at 17.8% in June 2026.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 14% in August 2026 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 12.8% in October 2025 and was lowest at 9.1% in April 2026.
- Across the 11 months ending August 2026, Arborio rose from 4th to 3rd among new plymouth destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Gusto fell from 3rd to 4th among new plymouth destination restaurants in New Zealand.
How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?
4 changes
In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.
In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.
In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.
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