Brandwave

Napier law firms in New Zealand:Which brands are most popular in search?

In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 980 branded searches and 41.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Willis Legal41.5%
  2. Sainsbury Logan & Williams33.9%
  3. Goodwill Law11.9%
  4. Carlile Dowling11.4%
  5. Legal Matters1.3%

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Share of SearchLeaderboard

Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier law firms in New Zealand, by month

Share of Search by month for Willis Legal, Sainsbury Logan & Williams, Goodwill Law, Carlile Dowling. The figures are in the table below the chart.

View monthly share of search table
MonthWillis LegalSainsbury Logan & WilliamsGoodwill LawCarlile DowlingLegal Matters
Oct 202541.3%33.2%10%14.3%1.2%
Nov 202542.1%31.2%10.9%14.7%1.1%
Dec 202540.2%33.2%11.1%14.1%1.5%
Jan 202640.5%33%9.8%14.9%1.9%
Feb 202637%37.4%8.9%15.7%0.85%
Mar 202640.3%36.2%8.7%13.8%1%
Apr 202642.3%33%10.2%14%0.47%
May 202645.4%28.2%9.7%15.7%0.93%
Jun 202643%30.3%11%14.5%1.3%
Jul 202642.6%35.7%8.2%12.3%1.2%
Aug 202641.5%33.9%11.9%11.4%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Willis Legal

    41.5%

    held 1st · 980 estimated branded searches · -5.8% vs prior month · -1.1 points

  2. 2.Sainsbury Logan & Williams

    33.9%

    held 2nd · 800 estimated branded searches · -8% vs prior month · -1.8 points

  3. 3.Goodwill Law

    11.9%

    moved from 4th to 3rd · 280 estimated branded searches · +40% vs prior month · +3.7 points

  4. 4.Carlile Dowling

    11.4%

    moved from 3rd to 4th · 270 estimated branded searches · -10% vs prior month · -0.9 points

  5. 5.Legal Matters

    1.3%

    held 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among napier law firms in New Zealand?

In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 980 branded searches and 41.5% estimated Share of Search within this set. Sainsbury Logan & Williams is in 2nd place, 7.6 percentage points behind at 33.9% Share of Search.

New Zealand napier law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Willis Legal41.3% → 41.5%45.4%May 202637%Feb 20261st
Sainsbury Logan & Williams33.2% → 33.9%37.4%Feb 202628.2%May 20262nd
Goodwill Law10% → 11.9%11.9%Aug 20268.2%Jul 20264th → 3rd
Carlile Dowling14.3% → 11.4%15.7%Feb 202611.4%Aug 20263rd → 4th
Legal Matters1.2% → 1.3%1.9%Jan 20260.47%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand increased from 33.2% to 33.9%.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand increased from 10% to 11.9%.
  • Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand decreased from 14.3% to 11.4%.
  • Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand peaked at 45.4% in May 2026 and was lowest at 37% in February 2026.
  • Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand peaked at 37.4% in February 2026 and was lowest at 28.2% in May 2026.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand peaked at 11.9% in August 2026 and was lowest at 8.2% in July 2026.
  • Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand peaked at 15.7% in February 2026 and was lowest at 11.4% in August 2026.
  • Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.47% in April 2026.
  • Across the 11 months ending August 2026, Goodwill Law rose from 4th to 3rd among napier law firms in New Zealand.
  • Across the 11 months ending August 2026, Carlile Dowling fell from 3rd to 4th among napier law firms in New Zealand.
  • Across the 11 months ending August 2026, Willis Legal and Legal Matters held steady: their estimated Share of Search among napier law firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier law firms in August 2026?

  1. In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.

  2. In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.

  3. In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.

  4. In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.

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