HJC vs Shoei:Which is more popular in New Zealand?
In October 2026, Shoei had more branded searches than HJC among motorcycle gear brands in New Zealand. Shoei had about 1,130 branded searches, while HJC had 400. Shoei made up 19.9% of all motorcycle gear brand searches we track, and HJC accounted for 7%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, HJC and Shoei each appeared in one of the four answers.
Who do people search for more?
Shoei, about 3 searches for every 1 for HJC
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top motorcycle gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HJC and Shoei were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Alpinestars1st
REV'IT!2nd
Dainese3rd
RST4th
Oxford Products5th- Shoei6th
Arai7th
HJC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle gear brands
4 answers
Asked ChatGPT
“Which motorcycle gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle gear brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle gear brand in New Zealand for safe road riding?”
Searched Google, AI Overview
“motorcycle helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorcycle jacket nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HJC or Shoei more popular in search?
This chart shows how often people search Google for HJC and Shoei by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shoei, HJC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Shoei | HJC | Dainese | REV'IT! | Arai | RST | Oxford Products |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49.6% | 21.4% | 6.9% | 7.9% | 5.5% | 6.7% | 1.5% | 0.51% |
| Dec 2025 | 52.4% | 17.2% | 6.4% | 8.7% | 6.8% | 6.2% | 1.7% | 0.58% |
| Jan 2026 | 50.4% | 20.3% | 4.7% | 7.9% | 7% | 7.2% | 2% | 0.54% |
| Feb 2026 | 50.4% | 20.1% | 7.5% | 7.1% | 6% | 7.3% | 1.1% | 0.56% |
| Mar 2026 | 54.5% | 18.8% | 5.5% | 6.3% | 5.7% | 6.7% | 1.9% | 0.68% |
| Apr 2026 | 50.4% | 19.9% | 7.2% | 7.2% | 5.7% | 7.2% | 2% | 0.54% |
| May 2026 | 49.3% | 23.7% | 5.2% | 6.5% | 5.4% | 7.9% | 1.5% | 0.49% |
| Jun 2026 | 52.5% | 20.7% | 5.8% | 6.3% | 5.6% | 6.8% | 1.9% | 0.35% |
| Jul 2026 | 53.1% | 21.2% | 5.9% | 6.3% | 5.7% | 5.7% | 1.6% | 0.36% |
| Aug 2026 | 54% | 20.7% | 5.3% | 5.8% | 6.2% | 5.3% | 2.2% | 0.5% |
| Sep 2026 | 54.3% | 18.8% | 5.7% | 6.9% | 6.5% | 5.7% | 1.6% | 0.53% |
| Oct 2026 | 53.5% | 19.9% | 7% | 6.2% | 6.2% | 5.6% | 1.2% | 0.35% |
How has branded search for HJC and Shoei changed in New Zealand over the last 12 months?
3 findings
- Shoei was ahead of HJC in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, HJC’s share of searches among motorcycle gear brands in New Zealand moved from 6.9% to 7%, and its estimated monthly branded searches held steady at 400.
- Across the 12 months ending October 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 21.4% to 19.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand motorcycle gear brands in October 2026?
2 changes
In October 2026, HJC overtook Dainese and 2 others to rank 3rd among motorcycle gear brands in New Zealand, with 7% of the searches.
In October 2026, Shoei gained share of searches among motorcycle gear brands in New Zealand, from 18.8% to 19.9%.
How are HJC’s and Shoei’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using HJC’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among motorcycle gear brands
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