Brandwave

REV'IT! vs Shoei:Which is more popular?

In September 2026, Shoei had more branded searches than REV'IT! among motorcycle gear brands in New Zealand. Shoei had about 1,080 branded searches, while REV'IT! had 370. Shoei made up 19% of all motorcycle gear brand searches we track, and REV'IT! accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, REV'IT! appeared in all four answers and Shoei in one. REV'IT! was mentioned before Shoei in every answer.

Among motorcycle gear brands in New Zealand in September 2026

Who do people search for more?

Shoei, about 3 searches for every 1 for REV'IT!

Shoei 1.1K searchesREV'IT! 370 searches

Who does AI mention more?

REV'IT!, mentioned in every answer we collected

REV'IT! in 4 of 4Shoei in 1 of 4

Who does AI recommend more?

REV'IT!, named ahead of Shoei in every answer

REV'IT! first in 4Shoei never first

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, REV'IT! appeared in all four answers. Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. REV'IT! was listed before Shoei in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Dainese3rd
  4. RST4th
  5. Oxford Products5th
  6. Shoei6th
  7. Arai7th
  8. HJC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is REV'IT! or Shoei more popular in search?

This chart shows how often people search Google for REV'IT! and Shoei by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.

REV'IT! and Shoei among motorcycle gear brands in New Zealand, by month

Share of searches by month for Shoei, REV'IT!. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseREV'IT!AraiHJCRSTOxford Products
Oct 202549.8%20.6%8%5.7%6.9%6.9%1.6%0.53%
Nov 202549.6%21.6%7.9%5.3%6.7%6.9%1.5%0.51%
Dec 202552.2%17.5%8.7%6.7%6.2%6.4%1.7%0.58%
Jan 202650.3%20.6%7.9%7%7.2%4.7%2%0.54%
Feb 202650.4%20.1%7.1%6%7.3%7.5%1.1%0.56%
Mar 202654.4%19.1%6.3%5.5%6.7%5.5%1.9%0.68%
Apr 202650.4%19.9%7.2%5.7%7.2%7.2%2%0.54%
May 202648.7%24.6%6.5%5.3%7.8%5.2%1.5%0.49%
Jun 202651.9%21.6%6.2%5.5%6.7%5.7%1.9%0.35%
Jul 202653%21.1%6.3%5.7%5.7%5.9%1.6%0.54%
Aug 202653.9%20.6%5.8%6.2%5.3%5.3%2.2%0.67%
Sep 202654.1%19%6.9%6.5%5.6%5.6%1.6%0.53%

How has the REV'IT! and Shoei comparison changed over the last 12 months?

3 findings
  • Shoei was ahead of REV'IT! in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, REV'IT!’s share of searches among motorcycle gear brands in New Zealand moved from 5.7% to 6.5%, and its estimated monthly branded searches moved from 320 to 370.
  • Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 20.6% to 19%, and its estimated monthly branded searches moved from 1.2K to 1.1K.

How did search popularity change for New Zealand motorcycle gear brands in September 2026?

3 changes

  1. In September 2026, Dainese overtook REV'IT! to rank 3rd among motorcycle gear brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Shoei lost share of searches among motorcycle gear brands in New Zealand, from 20.6% to 19%.

  3. REV'IT!’s share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.5% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using REV'IT!’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

REV'IT!

10 branded search terms

  • motorcycle jacket revit
  • rev it
  • rev it boots
  • rev it helmet
  • rev it jacket
  • revit gloves
  • revit jacket
  • revit jacket leather
  • revit motorcycle
  • revit motorcycle suit

Shoei

8 branded search terms

  • shoei
  • shoei boots
  • shoei ex zero
  • shoei glamster
  • shoei helm
  • shoei moto helmet
  • shoei motorcycle jacket
  • shoei riding gear

How the Brand Demand Index is measured

Other head-to-heads among motorcycle gear brands

Creator with pink hair and a pink jacket

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