Brandwave

How popular isShoei?

In September 2026, people searched for Shoei by name about 1,080 times in New Zealand, a 6.9% decrease from the previous year. These searches made up 19% of all New Zealand motorcycle gear brand searches, placing Shoei second out of eight brands. When we asked both ChatGPT and Google AI Overviews about motorcycle gear brands, Shoei appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Shoei is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. AlpinestarsShare of searches 54.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ShoeiShare of searches 19%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. DaineseShare of searches 6.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. REV'IT!Share of searches 6.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. AraiShare of searches 5.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Shoei is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Dainese3rd
  4. RST4th
  5. Oxford Products5th
  6. Shoei6th
  7. Arai7th
  8. HJC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which motorcycle gear brands compete with Shoei?

Shoei against motorcycle gear brands in New Zealand, by month

Share of searches by month for Alpinestars, Shoei, Dainese, REV'IT!, Arai, HJC. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseREV'IT!AraiHJCRSTOxford Products
Oct 202549.8%20.6%8%5.7%6.9%6.9%1.6%0.53%
Nov 202549.6%21.6%7.9%5.3%6.7%6.9%1.5%0.51%
Dec 202552.2%17.5%8.7%6.7%6.2%6.4%1.7%0.58%
Jan 202650.3%20.6%7.9%7%7.2%4.7%2%0.54%
Feb 202650.4%20.1%7.1%6%7.3%7.5%1.1%0.56%
Mar 202654.4%19.1%6.3%5.5%6.7%5.5%1.9%0.68%
Apr 202650.4%19.9%7.2%5.7%7.2%7.2%2%0.54%
May 202648.7%24.6%6.5%5.3%7.8%5.2%1.5%0.49%
Jun 202651.9%21.6%6.2%5.5%6.7%5.7%1.9%0.35%
Jul 202653%21.1%6.3%5.7%5.7%5.9%1.6%0.54%
Aug 202653.9%20.6%5.8%6.2%5.3%5.3%2.2%0.67%
Sep 202654.1%19%6.9%6.5%5.6%5.6%1.6%0.53%

  1. 1.Alpinestars

    54.1%

    Held 1st. 3.1K estimated branded searches, -5.2% vs prior month. Share +0.2 points.

  2. 2.Shoei

    19%

    Held 2nd. 1.1K estimated branded searches, -12.9% vs prior month. Share -1.6 points.

  3. 3.Dainese

    6.9%

    Moved from 4th to 3rd. 390 estimated branded searches, +11.4% vs prior month. Share +1.1 points.

  4. 4.REV'IT!

    6.5%

    Moved from 3rd to 4th. 370 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Arai

    5.6%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.HJC

    5.6%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.RST

    1.6%

    Held 7th. 90 estimated branded searches, -30.8% vs prior month. Share -0.6 points.

  8. 8.Oxford Products

    0.53%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Shoei and its closest rivals

Every comparison with Shoei

6 comparisons

How has branded search demand for Shoei changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shoei in New Zealand fell from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand decreased from 20.6% to 19%.
  • Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand peaked at 24.6% in May 2026 and was lowest at 17.5% in December 2025.

How did search popularity change for New Zealand motorcycle gear brands in September 2026?

6 changes

  1. In September 2026, Dainese overtook REV'IT! to rank 3rd among motorcycle gear brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Shoei lost share of searches among motorcycle gear brands in New Zealand, from 20.6% to 19%.

  3. In September 2026, RST lost share of searches among motorcycle gear brands in New Zealand, from 2.2% to 1.6%.

  4. Alpinestars’ share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 51.9% to 54.1% in September 2026.

  5. REV'IT!’s share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.5% in September 2026.

  6. Estimated monthly branded searches for Arai in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Shoei’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Shoei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shoei
  • shoei boots
  • shoei ex zero
  • shoei glamster
  • shoei helm
  • shoei moto helmet
  • shoei motorcycle jacket
  • shoei riding gear

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How the Brand Demand Index is measured

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