Alpinestars vs Shoei:Which is more popular?
In September 2026, Alpinestars had more branded searches than Shoei among motorcycle gear brands in New Zealand. Alpinestars had about 3,070 branded searches, while Shoei had 1,080. Alpinestars made up 54.1% of all motorcycle gear brand searches we track, and Shoei accounted for 19%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, Alpinestars appeared in all four answers and Shoei in one. Alpinestars was mentioned before Shoei in every answer.
Who do people search for more?
Alpinestars, about 3 searches for every 1 for Shoei
Who does AI mention more?
Alpinestars, mentioned in every answer we collected
Who does AI recommend more?
Alpinestars, named ahead of Shoei in every answer
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Top motorcycle gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Alpinestars appeared in all four answers. Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Alpinestars was listed before Shoei in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Alpinestars1st
REV'IT!2nd
Dainese3rd
RST4th
Oxford Products5th
Shoei6th
Arai7th
HJC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle gear brands
4 answers
Asked ChatGPT
“Which motorcycle gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle gear brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle gear brand in New Zealand for safe road riding?”
Searched Google, AI Overview
“motorcycle helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorcycle jacket nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alpinestars or Shoei more popular in search?
This chart shows how often people search Google for Alpinestars and Shoei by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Alpinestars, Shoei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Shoei | Dainese | REV'IT! | Arai | HJC | RST | Oxford Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 20.6% | 8% | 5.7% | 6.9% | 6.9% | 1.6% | 0.53% |
| Nov 2025 | 49.6% | 21.6% | 7.9% | 5.3% | 6.7% | 6.9% | 1.5% | 0.51% |
| Dec 2025 | 52.2% | 17.5% | 8.7% | 6.7% | 6.2% | 6.4% | 1.7% | 0.58% |
| Jan 2026 | 50.3% | 20.6% | 7.9% | 7% | 7.2% | 4.7% | 2% | 0.54% |
| Feb 2026 | 50.4% | 20.1% | 7.1% | 6% | 7.3% | 7.5% | 1.1% | 0.56% |
| Mar 2026 | 54.4% | 19.1% | 6.3% | 5.5% | 6.7% | 5.5% | 1.9% | 0.68% |
| Apr 2026 | 50.4% | 19.9% | 7.2% | 5.7% | 7.2% | 7.2% | 2% | 0.54% |
| May 2026 | 48.7% | 24.6% | 6.5% | 5.3% | 7.8% | 5.2% | 1.5% | 0.49% |
| Jun 2026 | 51.9% | 21.6% | 6.2% | 5.5% | 6.7% | 5.7% | 1.9% | 0.35% |
| Jul 2026 | 53% | 21.1% | 6.3% | 5.7% | 5.7% | 5.9% | 1.6% | 0.54% |
| Aug 2026 | 53.9% | 20.6% | 5.8% | 6.2% | 5.3% | 5.3% | 2.2% | 0.67% |
| Sep 2026 | 54.1% | 19% | 6.9% | 6.5% | 5.6% | 5.6% | 1.6% | 0.53% |
How has the Alpinestars and Shoei comparison changed over the last 12 months?
3 findings
- Alpinestars was ahead of Shoei in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpinestars’ share of searches among motorcycle gear brands in New Zealand moved from 49.8% to 54.1%, and its estimated monthly branded searches moved from 2.8K to 3.1K.
- Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 20.6% to 19%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
How did search popularity change for New Zealand motorcycle gear brands in September 2026?
2 changes
In September 2026, Shoei lost share of searches among motorcycle gear brands in New Zealand, from 20.6% to 19%.
Alpinestars’ share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 51.9% to 54.1% in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Alpinestars’ and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpinestars
11 branded search terms
- alpinestars
- alpinestars airbag vest
- alpinestars biker jacket
- alpinestars boots
- alpinestars chest protector
- alpinestars gloves
- alpinestars helm
- alpinestars jacket
- alpinestars motocross gear
- alpinestars riding gear
- alpinestars supertech r
Shoei
8 branded search terms
- shoei
- shoei boots
- shoei ex zero
- shoei glamster
- shoei helm
- shoei moto helmet
- shoei motorcycle jacket
- shoei riding gear
Other head-to-heads among motorcycle gear brands
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