Brandwave

CeraVe vs Dermalogica:Which is more popular?

In September 2026, CeraVe had more branded searches than Dermalogica among moisturizer brands in New Zealand. CeraVe had about 15,400 branded searches, while Dermalogica had 2,310. CeraVe made up 25% of all moisturizer brand searches we track, and Dermalogica accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, CeraVe appeared in four of the five answers and Dermalogica in none.

Among moisturizer brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 7 searches for every 1 for Dermalogica

CeraVe 15.4K searchesDermalogica 2.3K searches

Who does AI mention more?

CeraVe, mentioned in 4 of 5 answers, Dermalogica in 0

CeraVe in 4 of 5Dermalogica in 0 of 5

Who does AI recommend more?

CeraVe, the only one of the two named

CeraVe first in 3Dermalogica never named

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dermalogica did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Kiehl's4th
  5. Clinique5th
  6. Estée Lauder–
  7. Dermalogica–
  8. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moisturizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CeraVe or Dermalogica more popular in search?

This chart shows how often people search Google for CeraVe and Dermalogica by name. Each line represents a brand's share of searches for all eight moisturizer brands we track, month by month, from searches in New Zealand.

CeraVe and Dermalogica among moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, Dermalogica. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilEstée LauderKiehl'sDermalogicaCliniqueDrunk Elephant
Oct 202532%22.6%20.2%7.9%7.4%4.8%3.2%1.9%
Nov 202534.2%19.5%17.6%8.9%8.9%5.4%3.9%1.7%
Dec 202532.5%23.1%18.7%9%7%4.3%3.6%1.8%
Jan 202631.5%27.5%19.4%7.3%4.8%3.8%3.7%1.9%
Feb 202630.6%28%18.8%7.5%4.5%5%3.7%1.8%
Mar 202627.7%29.1%19%8.8%5.4%4.9%3.5%1.7%
Apr 202630%30.4%18.5%8.1%4.2%4.6%2.7%1.6%
May 202626.6%32%19.4%7.3%5.5%4.2%3.5%1.4%
Jun 202626.2%36.7%18.7%6.5%3.8%3.8%3.1%1.2%
Jul 202626.1%34.5%20.6%6.3%4.5%3.5%3.4%1.1%
Aug 202627.4%30.5%20.5%7%6.3%3.9%3.2%1.3%
Sep 202632.4%25%21.3%8.2%4.1%3.7%3.1%2.2%

How has the CeraVe and Dermalogica comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands in New Zealand moved from 22.6% to 25%, and its estimated monthly branded searches moved from 11.4K to 15.4K.
  • Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand moved from 4.8% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 2.3K.

How did search popularity change for New Zealand moisturizer brands in September 2026?

2 changes
  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among moisturizer brands in New Zealand, with 32.4% of the searches.

  2. In September 2026, CeraVe lost share of searches among moisturizer brands in New Zealand, from 30.5% to 25%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using CeraVe’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

9 branded search terms

  • cerave
  • cerave cream
  • cerave cream lotion
  • cerave face wash
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Dermalogica

6 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica serum
  • dermalogica skincare
  • dermalogica spf

How the Brand Demand Index is measured

Other head-to-heads among moisturizer brands

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