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Meditation and sleep apps in New Zealand:Which brands are most popular in search?

In August 2026, Headspace was the most searched among meditation and sleep apps in New Zealand, with an estimated 2.1K branded searches and 55.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Headspace55.8%
  2. Insight Timer21.3%
  3. Calm10%
  4. Smiling Mind8.4%
  5. BetterSleep4.5%

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Share of SearchLeaderboard

Compare the meditation, mindfulness and sleep apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among meditation and sleep apps in New Zealand, by month

Share of Search by month for Headspace, Insight Timer, Calm, Smiling Mind, BetterSleep. The figures are in the table below the chart.

View monthly share of search table
MonthHeadspaceInsight TimerCalmSmiling MindBetterSleep
Oct 202551.7%21.9%9.7%11.6%5%
Nov 202556.3%20.1%8.5%11.3%3.8%
Dec 202554.8%19.4%12.7%9.1%4%
Jan 202654.2%18%12.9%10.5%4.4%
Feb 202654.4%18.4%13.3%10.7%3.2%
Mar 202653.5%16.8%17.3%10.1%2.3%
Apr 202650.9%21.2%16.7%8.8%2.4%
May 202655.4%20.4%11.4%8%4.8%
Jun 202657.8%17.6%9.3%8.7%6.7%
Jul 202650.5%19.6%15.9%7.2%6.8%
Aug 202655.8%21.3%10%8.4%4.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Headspace

    55.8%

    held 1st · 2.1K estimated branded searches · +1.4% vs prior month · +5.3 points

  2. 2.Insight Timer

    21.3%

    held 2nd · 810 estimated branded searches · 0% vs prior month · +1.8 points

  3. 3.Calm

    10%

    held 3rd · 380 estimated branded searches · -42.4% vs prior month · -5.9 points

  4. 4.Smiling Mind

    8.4%

    held 4th · 320 estimated branded searches · +6.7% vs prior month · +1.2 points

  5. 5.BetterSleep

    4.5%

    held 5th · 170 estimated branded searches · -39.3% vs prior month · -2.3 points

Compare search popularity between leading brands

Which brand is most popular in search among meditation and sleep apps in New Zealand?

In August 2026, Headspace was the most searched among meditation and sleep apps in New Zealand, with an estimated 2.1K branded searches and 55.8% estimated Share of Search within this set. Insight Timer is in 2nd place, 34.5 percentage points behind at 21.3% Share of Search.

New Zealand meditation and sleep apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Headspace51.7% → 55.8%57.8%Jun 202650.5%Jul 20261st
Insight Timer21.9% → 21.3%21.9%Oct 202516.8%Mar 20262nd
Calm9.7% → 10%17.3%Mar 20268.5%Nov 20254th → 3rd
Smiling Mind11.6% → 8.4%11.6%Oct 20257.2%Jul 20263rd → 4th
BetterSleep5% → 4.5%6.8%Jul 20262.3%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand increased from 51.7% to 55.8%.
  • Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 21.9% to 21.3%.
  • Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 11.6% to 8.4%.
  • Across the 11 months ending August 2026, BetterSleep’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 5% to 4.5%.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 57.8% in June 2026 and was lowest at 50.5% in July 2026.
  • Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 21.9% in October 2025 and was lowest at 16.8% in March 2026.
  • Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 17.3% in March 2026 and was lowest at 8.5% in November 2025.
  • Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 11.6% in October 2025 and was lowest at 7.2% in July 2026.
  • Across the 11 months ending August 2026, BetterSleep’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 6.8% in July 2026 and was lowest at 2.3% in March 2026.
  • Across the 11 months ending August 2026, Calm rose from 4th to 3rd among meditation and sleep apps in New Zealand.
  • Across the 11 months ending August 2026, Smiling Mind fell from 3rd to 4th among meditation and sleep apps in New Zealand.

How did search popularity change for New Zealand meditation and sleep apps in August 2026?

  1. In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.

  2. In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.

  3. In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.

  4. In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.

  5. In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.

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