Calm vs Smiling Mind:Which is more popular by branded search in New Zealand?
In August 2026, Calm had more branded searches than Smiling Mind among meditation and sleep apps in New Zealand. Calm was estimated to have 380 branded searches compared to Smiling Mind’s 320, and held a 10% Share of Search versus Smiling Mind’s 8.4%.
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Which is more popular in search, Calm or Smiling Mind?
Compare the meditation, mindfulness and sleep apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, Smiling Mind. The figures are in the table below the chart.
View monthly share of search table
| Month | Headspace | Insight Timer | Calm | Smiling Mind | BetterSleep |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 21.9% | 9.7% | 11.6% | 5% |
| Nov 2025 | 56.3% | 20.1% | 8.5% | 11.3% | 3.8% |
| Dec 2025 | 54.8% | 19.4% | 12.7% | 9.1% | 4% |
| Jan 2026 | 54.2% | 18% | 12.9% | 10.5% | 4.4% |
| Feb 2026 | 54.4% | 18.4% | 13.3% | 10.7% | 3.2% |
| Mar 2026 | 53.5% | 16.8% | 17.3% | 10.1% | 2.3% |
| Apr 2026 | 50.9% | 21.2% | 16.7% | 8.8% | 2.4% |
| May 2026 | 55.4% | 20.4% | 11.4% | 8% | 4.8% |
| Jun 2026 | 57.8% | 17.6% | 9.3% | 8.7% | 6.7% |
| Jul 2026 | 50.5% | 19.6% | 15.9% | 7.2% | 6.8% |
| Aug 2026 | 55.8% | 21.3% | 10% | 8.4% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Calm and Smiling Mind comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Calm took it in December 2025.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 310 to 380.
- Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 11.6% to 8.4%, and its estimated monthly branded searches moved from 370 to 320.
How did search popularity change for New Zealand meditation and sleep apps in August 2026?
2 changes
In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.
In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Smiling Mind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calm
6 branded search terms
- calm app
- calm app free
- calm app sleep
- calm daily meditation
- calm meditation app
- calm sleep meditation app
Smiling Mind
8 branded search terms
- smiling mind
- smiling mind app
- smiling mind meditation
- smiling mind online
- smiling mind sleep
- smilingmind
- smilingmind app
- smilingmind com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.