How popular isCalm in search?
In August 2026, there were an estimated 380 branded searches for Calm in New Zealand which is up 22.6% over the last 11 months. Calm holds 10% estimated Share of Search among New Zealand meditation and sleep apps and is ranked 3rd of 5 competitors for search popularity.
Headspace55.8%Insight Timer21.3%
Calm10%
Smiling Mind8.4%BetterSleep4.5%
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Which meditation and sleep apps compete with Calm?
Share of Search by month for Headspace, Insight Timer, Calm, Smiling Mind, BetterSleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Headspace | Insight Timer | Calm | Smiling Mind | BetterSleep |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 21.9% | 9.7% | 11.6% | 5% |
| Nov 2025 | 56.3% | 20.1% | 8.5% | 11.3% | 3.8% |
| Dec 2025 | 54.8% | 19.4% | 12.7% | 9.1% | 4% |
| Jan 2026 | 54.2% | 18% | 12.9% | 10.5% | 4.4% |
| Feb 2026 | 54.4% | 18.4% | 13.3% | 10.7% | 3.2% |
| Mar 2026 | 53.5% | 16.8% | 17.3% | 10.1% | 2.3% |
| Apr 2026 | 50.9% | 21.2% | 16.7% | 8.8% | 2.4% |
| May 2026 | 55.4% | 20.4% | 11.4% | 8% | 4.8% |
| Jun 2026 | 57.8% | 17.6% | 9.3% | 8.7% | 6.7% |
| Jul 2026 | 50.5% | 19.6% | 15.9% | 7.2% | 6.8% |
| Aug 2026 | 55.8% | 21.3% | 10% | 8.4% | 4.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 2.1K | +1.4% | +5.3 points | |
| 2, held 2nd | 21.3% | 810 | 0% | +1.8 points | |
| 3, held 3rd | 10% | 380 | -42.4% | -5.9 points | |
| 4, held 4th | 8.4% | 320 | +6.7% | +1.2 points | |
| 5, held 5th | 4.5% | 170 | -39.3% | -2.3 points |
55.8%
held 1st · 2.1K estimated branded searches · +1.4% vs prior month · +5.3 points
21.3%
held 2nd · 810 estimated branded searches · 0% vs prior month · +1.8 points
3.
Calm10%
held 3rd · 380 estimated branded searches · -42.4% vs prior month · -5.9 points
8.4%
held 4th · 320 estimated branded searches · +6.7% vs prior month · +1.2 points
4.5%
held 5th · 170 estimated branded searches · -39.3% vs prior month · -2.3 points
Compare search popularity between Calm and its closest rivals
How has branded search demand for Calm changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Calm in New Zealand rose from 310 to 380.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 17.3% in March 2026 and was lowest at 8.5% in November 2025.
- Across the 11 months ending August 2026, Calm rose from 4th to 3rd among meditation and sleep apps in New Zealand.
How did search popularity change for New Zealand meditation and sleep apps in August 2026?
5 changes
In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.
In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.
In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.
In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.
How is Calm measured?
Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- calm app
- calm app free
- calm app sleep
- calm daily meditation
- calm meditation app
- calm sleep meditation app
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Is Calm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.