BetterSleep vs Calm:Which is more popular by branded search in New Zealand?
In August 2026, Calm had more branded searches than BetterSleep among meditation and sleep apps in New Zealand. Calm was estimated to have 380 branded searches compared to BetterSleep’s 170, and held a 10% Share of Search versus BetterSleep’s 4.5%.
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Which is more popular in search, BetterSleep or Calm?
Compare the meditation, mindfulness and sleep apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calm, BetterSleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Headspace | Insight Timer | Calm | Smiling Mind | BetterSleep |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 21.9% | 9.7% | 11.6% | 5% |
| Nov 2025 | 56.3% | 20.1% | 8.5% | 11.3% | 3.8% |
| Dec 2025 | 54.8% | 19.4% | 12.7% | 9.1% | 4% |
| Jan 2026 | 54.2% | 18% | 12.9% | 10.5% | 4.4% |
| Feb 2026 | 54.4% | 18.4% | 13.3% | 10.7% | 3.2% |
| Mar 2026 | 53.5% | 16.8% | 17.3% | 10.1% | 2.3% |
| Apr 2026 | 50.9% | 21.2% | 16.7% | 8.8% | 2.4% |
| May 2026 | 55.4% | 20.4% | 11.4% | 8% | 4.8% |
| Jun 2026 | 57.8% | 17.6% | 9.3% | 8.7% | 6.7% |
| Jul 2026 | 50.5% | 19.6% | 15.9% | 7.2% | 6.8% |
| Aug 2026 | 55.8% | 21.3% | 10% | 8.4% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the BetterSleep and Calm comparison changed over the last 12 months?
3 findings
- Calm was ahead of BetterSleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BetterSleep’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 5% to 4.5%, and its estimated monthly branded searches moved from 160 to 170.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 310 to 380.
How did search popularity change for New Zealand meditation and sleep apps in August 2026?
2 changes
In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using BetterSleep’s and Calm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BetterSleep
3 branded search terms
- bettersleep
- bettersleep app
- bettersleep com
Calm
6 branded search terms
- calm app
- calm app free
- calm app sleep
- calm daily meditation
- calm meditation app
- calm sleep meditation app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.