Brandwave

How popular isHeadspace in search?

In August 2026, there were an estimated 2.1K branded searches for Headspace in New Zealand which is up 28.5% over the last 11 months. Headspace holds 55.8% estimated Share of Search among New Zealand meditation and sleep apps and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Headspace55.8%
  2. Insight Timer21.3%
  3. Calm10%
  4. Smiling Mind8.4%
  5. BetterSleep4.5%
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Which meditation and sleep apps compete with Headspace?

Headspace against meditation and sleep apps in New Zealand, by month

Share of Search by month for Headspace, Insight Timer, Calm, Smiling Mind, BetterSleep. The figures are in the table below the chart.

View monthly share of search table
MonthHeadspaceInsight TimerCalmSmiling MindBetterSleep
Oct 202551.7%21.9%9.7%11.6%5%
Nov 202556.3%20.1%8.5%11.3%3.8%
Dec 202554.8%19.4%12.7%9.1%4%
Jan 202654.2%18%12.9%10.5%4.4%
Feb 202654.4%18.4%13.3%10.7%3.2%
Mar 202653.5%16.8%17.3%10.1%2.3%
Apr 202650.9%21.2%16.7%8.8%2.4%
May 202655.4%20.4%11.4%8%4.8%
Jun 202657.8%17.6%9.3%8.7%6.7%
Jul 202650.5%19.6%15.9%7.2%6.8%
Aug 202655.8%21.3%10%8.4%4.5%
Sep 2026—————

  1. 1.Headspace

    55.8%

    held 1st · 2.1K estimated branded searches · +1.4% vs prior month · +5.3 points

  2. 2.Insight Timer

    21.3%

    held 2nd · 810 estimated branded searches · 0% vs prior month · +1.8 points

  3. 3.Calm

    10%

    held 3rd · 380 estimated branded searches · -42.4% vs prior month · -5.9 points

  4. 4.Smiling Mind

    8.4%

    held 4th · 320 estimated branded searches · +6.7% vs prior month · +1.2 points

  5. 5.BetterSleep

    4.5%

    held 5th · 170 estimated branded searches · -39.3% vs prior month · -2.3 points

Compare search popularity between Headspace and its closest rivals

How has branded search demand for Headspace changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Headspace in New Zealand rose from 1.6K to 2.1K.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand increased from 51.7% to 55.8%.
  • Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 57.8% in June 2026 and was lowest at 50.5% in July 2026.

How did search popularity change for New Zealand meditation and sleep apps in August 2026?

  1. In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.

  2. In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.

  3. In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.

  4. In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.

  5. In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.

How is Headspace measured?

Brandwave collects information about searches that people make online using Headspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • headspace
  • headspace app
  • headspace com
  • headspace guide meditation
  • headspace hair
  • headspace meditation
  • headspace meditation app
  • headspace mindfulness app
  • headspace near me
  • headspace new zealand
  • headspace nz
  • headspace online
  • headspace sleep
  • headspace sleep meditation

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How the Brand Demand Index is measured

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