Calm vs Insight Timer:Which is more popular by branded search in New Zealand?
In August 2026, Insight Timer had more branded searches than Calm among meditation and sleep apps in New Zealand. Insight Timer was estimated to have 810 branded searches compared to Calm’s 380, and held a 21.3% Share of Search versus Calm’s 10%.
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Which is more popular in search, Calm or Insight Timer?
Compare the meditation, mindfulness and sleep apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insight Timer, Calm. The figures are in the table below the chart.
View monthly share of search table
| Month | Headspace | Insight Timer | Calm | Smiling Mind | BetterSleep |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 21.9% | 9.7% | 11.6% | 5% |
| Nov 2025 | 56.3% | 20.1% | 8.5% | 11.3% | 3.8% |
| Dec 2025 | 54.8% | 19.4% | 12.7% | 9.1% | 4% |
| Jan 2026 | 54.2% | 18% | 12.9% | 10.5% | 4.4% |
| Feb 2026 | 54.4% | 18.4% | 13.3% | 10.7% | 3.2% |
| Mar 2026 | 53.5% | 16.8% | 17.3% | 10.1% | 2.3% |
| Apr 2026 | 50.9% | 21.2% | 16.7% | 8.8% | 2.4% |
| May 2026 | 55.4% | 20.4% | 11.4% | 8% | 4.8% |
| Jun 2026 | 57.8% | 17.6% | 9.3% | 8.7% | 6.7% |
| Jul 2026 | 50.5% | 19.6% | 15.9% | 7.2% | 6.8% |
| Aug 2026 | 55.8% | 21.3% | 10% | 8.4% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Calm and Insight Timer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Calm took it in March 2026, Insight Timer took it in April 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 310 to 380.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 21.9% to 21.3%, and its estimated monthly branded searches moved from 700 to 810.
How did search popularity change for New Zealand meditation and sleep apps in August 2026?
2 changes
In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.
In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Calm’s and Insight Timer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calm
6 branded search terms
- calm app
- calm app free
- calm app sleep
- calm daily meditation
- calm meditation app
- calm sleep meditation app
Insight Timer
12 branded search terms
- free insight timer app
- insight timer
- insight timer app
- insight timer guided meditation
- insight timer meditation
- insight timer meditation app
- insight timer online
- insight timer sleep
- insighttimer
- insighttimer app
- insighttimer com
- insighttimer meditation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.