Brandwave

Luggage brands in New Zealand:Which brands are most popular in search?

In August 2026, Samsonite was the most searched among luggage brands in New Zealand, with an estimated 6.6K branded searches and 45.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Samsonite45.8%
  2. American Tourister18.1%
  3. July13.1%
  4. Antler8.5%
  5. Tumi6.6%
  6. Delsey3.9%
  7. Away3.2%
  8. Monos0.84%

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Share of SearchLeaderboard

Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among luggage brands in New Zealand, by month

Share of Search by month for Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteAmerican TouristerJulyAntlerTumiDelseyAwayMonos
Oct 202547.2%18.7%12.5%6.9%8%4.5%1.4%0.71%
Nov 202550.2%17.2%13.5%6.1%5.8%3.9%2.5%0.76%
Dec 202550.7%17.7%11.2%6.1%7.6%4.1%1.9%0.72%
Jan 202649%17.4%12.5%6.8%7.8%4%1.9%0.59%
Feb 202646.2%16.3%18.5%6%6.8%4%1.7%0.56%
Mar 202652.2%14.4%13.1%6%6.4%4.3%2.7%0.84%
Apr 202651.4%15.4%11%8.2%7.5%3.5%2.3%0.53%
May 202647.1%17.1%12.5%7.5%6.8%3.6%3.4%2%
Jun 202646.5%15.8%12.1%6.2%5.7%3.8%6.5%3.5%
Jul 202645%18.1%12.7%7.7%5.7%4.7%4.7%1.4%
Aug 202645.8%18.1%13.1%8.5%6.6%3.9%3.2%0.84%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Samsonite

    45.8%

    held 1st · 6.6K estimated branded searches · -1.2% vs prior month · +0.8 points

  2. 2.American Tourister

    18.1%

    held 2nd · 2.6K estimated branded searches · -3.4% vs prior month · -0.1 points

  3. 3.July

    13.1%

    held 3rd · 1.9K estimated branded searches · +0.53% vs prior month · +0.4 points

  4. 4.Antler

    8.5%

    held 4th · 1.2K estimated branded searches · +7% vs prior month · +0.8 points

  5. 5.Tumi

    6.6%

    held 5th · 940 estimated branded searches · +11.9% vs prior month · +0.9 points

  6. 6.Delsey

    3.9%

    moved from 7th to 6th · 560 estimated branded searches · -18.8% vs prior month · -0.8 points

  7. 7.Away

    3.2%

    moved from 6th to 7th · 460 estimated branded searches · -33.3% vs prior month · -1.5 points

  8. 8.Monos

    0.84%

    held 8th · 120 estimated branded searches · -42.9% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among luggage brands in New Zealand?

In August 2026, Samsonite was the most searched among luggage brands in New Zealand, with an estimated 6.6K branded searches and 45.8% estimated Share of Search within this set. American Tourister is in 2nd place, 27.8 percentage points behind at 18.1% Share of Search.

New Zealand luggage brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Samsonite47.2% → 45.8%52.2%Mar 202645%Jul 20261st
American Tourister18.7% → 18.1%18.7%Oct 202514.4%Mar 20262nd
July12.5% → 13.1%18.5%Feb 202611%Apr 20263rd
Antler6.9% → 8.5%8.5%Aug 20266%Feb 20265th → 4th
Tumi8% → 6.6%8%Oct 20255.7%Jun 20264th → 5th
Delsey4.5% → 3.9%4.7%Jul 20263.5%Apr 20266th
Away1.4% → 3.2%6.5%Jun 20261.4%Oct 20257th
Monos0.71% → 0.84%3.5%Jun 20260.53%Apr 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand decreased from 47.2% to 45.8%.
  • Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand decreased from 18.7% to 18.1%.
  • Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands in New Zealand increased from 12.5% to 13.1%.
  • Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand increased from 6.9% to 8.5%.
  • Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand decreased from 8% to 6.6%.
  • Across the 11 months ending August 2026, Delsey’s estimated Share of Search among luggage brands in New Zealand decreased from 4.5% to 3.9%.
  • Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand increased from 1.4% to 3.2%.
  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 45% in July 2026.
  • Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand peaked at 18.7% in October 2025 and was lowest at 14.4% in March 2026.
  • Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands in New Zealand peaked at 18.5% in February 2026 and was lowest at 11% in April 2026.
  • Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand peaked at 8% in October 2025 and was lowest at 5.7% in June 2026.
  • Across the 11 months ending August 2026, Delsey’s estimated Share of Search among luggage brands in New Zealand peaked at 4.7% in July 2026 and was lowest at 3.5% in April 2026.
  • Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand peaked at 6.5% in June 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands in New Zealand peaked at 3.5% in June 2026 and was lowest at 0.53% in April 2026.
  • Across the 11 months ending August 2026, Antler rose from 5th to 4th among luggage brands in New Zealand.
  • Across the 11 months ending August 2026, Tumi fell from 4th to 5th among luggage brands in New Zealand.
  • Across the 11 months ending August 2026, Monos held steady: its estimated Share of Search among luggage brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand luggage brands in August 2026?

  1. In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.

  2. In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.

  3. In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.

  4. In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.

  5. In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.

  6. In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.

  7. Estimated monthly branded searches for July in New Zealand rose 18.2% over 11 measured months, from 1.6K to 1.9K in August 2026.

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