July vs Tumi:Which is more popular by branded search in New Zealand?
In August 2026, July had more branded searches than Tumi among luggage brands in New Zealand. July was estimated to have 1.9K branded searches compared to Tumi’s 940, and held a 13.1% Share of Search versus Tumi’s 6.6%.
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Which is more popular in search, July or Tumi?
Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for July, Tumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the July and Tumi comparison changed over the last 12 months?
3 findings
- July was ahead of Tumi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands in New Zealand moved from 12.5% to 13.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940.
How did search popularity change for New Zealand luggage brands in August 2026?
2 changes
In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
Estimated monthly branded searches for July in New Zealand rose 18.2% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using July’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.