American Tourister vs Samsonite:Which is more popular by branded search in New Zealand?
In August 2026, Samsonite had more branded searches than American Tourister among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to American Tourister’s 2.6K, and held a 45.8% Share of Search versus American Tourister’s 18.1%.
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Which is more popular in search, American Tourister or Samsonite?
Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, American Tourister. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the American Tourister and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of American Tourister in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand moved from 18.7% to 18.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand moved from 47.2% to 45.8%, and its estimated monthly branded searches moved from 6K to 6.6K.
How did search popularity change for New Zealand luggage brands in August 2026?
1 change
In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
How each brand is measured
Brandwave collects information about searches that people make online using American Tourister’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Tourister
19 branded search terms
- american tourister
- american tourister airconic
- american tourister backpack
- american tourister bag
- american tourister briscoes
- american tourister carry on
- american tourister curio
- american tourister curio 2
- american tourister linex
- american tourister luggage
- american tourister near me
- american tourister nz
- american tourister suitcase
- american tourister suitcase sale
- americantourister
- americantourister luggage
- americantourister suitcase
- briscoes american tourister
- carry on bag american tourister
Samsonite
19 branded search terms
- samsonite
- samsonite backpack
- samsonite bags
- samsonite c lite
- samsonite carry on
- samsonite carry on bag
- samsonite carry on case
- samsonite cases
- samsonite co nz
- samsonite freeform luggage
- samsonite large luggage
- samsonite luggage
- samsonite luggage sale
- samsonite near me
- samsonite nz
- samsonite oc2lite
- samsonite online
- samsonite travel bag
- set samsonite luggage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.