How popular isSamsonite in search?
In August 2026, there were an estimated 6.6K branded searches for Samsonite in New Zealand which is up 9.7% over the last 11 months. Samsonite holds 45.8% estimated Share of Search among New Zealand luggage brands and is ranked 1st of 8 competitors for search popularity.
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Which luggage brands compete with Samsonite?
Share of Search by month for Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 6.6K | -1.2% | +0.8 points | |
| 2, held 2nd | 18.1% | 2.6K | -3.4% | -0.1 points | |
| 3, held 3rd | 13.1% | 1.9K | +0.53% | +0.4 points | |
| 4, held 4th | 8.5% | 1.2K | +7% | +0.8 points | |
| 5, held 5th | 6.6% | 940 | +11.9% | +0.9 points | |
| 6, moved from 7th to 6th | 3.9% | 560 | -18.8% | -0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.2% | 460 | -33.3% | -1.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.84% | 120 | -42.9% | -0.6 points |
45.8%
held 1st · 6.6K estimated branded searches · -1.2% vs prior month · +0.8 points
18.1%
held 2nd · 2.6K estimated branded searches · -3.4% vs prior month · -0.1 points
3.
July13.1%
held 3rd · 1.9K estimated branded searches · +0.53% vs prior month · +0.4 points
4.
Antler8.5%
held 4th · 1.2K estimated branded searches · +7% vs prior month · +0.8 points
5.
Tumi6.6%
held 5th · 940 estimated branded searches · +11.9% vs prior month · +0.9 points
6.
Delsey3.9%
moved from 7th to 6th · 560 estimated branded searches · -18.8% vs prior month · -0.8 points
7.
Away3.2%
moved from 6th to 7th · 460 estimated branded searches · -33.3% vs prior month · -1.5 points
8.
Monos0.84%
held 8th · 120 estimated branded searches · -42.9% vs prior month · -0.6 points
Compare search popularity between Samsonite and its closest rivals
How has branded search demand for Samsonite changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Samsonite in New Zealand rose from 6K to 6.6K.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand decreased from 47.2% to 45.8%.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 45% in July 2026.
How did search popularity change for New Zealand luggage brands in August 2026?
6 changes
In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.
How is Samsonite measured?
Brandwave collects information about searches that people make online using Samsonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- samsonite
- samsonite backpack
- samsonite bags
- samsonite c lite
- samsonite carry on
- samsonite carry on bag
- samsonite carry on case
- samsonite cases
- samsonite co nz
- samsonite freeform luggage
- samsonite large luggage
- samsonite luggage
- samsonite luggage sale
- samsonite near me
- samsonite nz
- samsonite oc2lite
- samsonite online
- samsonite travel bag
- set samsonite luggage
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Is Samsonite your brand?
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