How popular isAway in search?
In August 2026, there were an estimated 460 branded searches for Away in New Zealand which is up 155.6% over the last 11 months. Away holds 3.2% estimated Share of Search among New Zealand luggage brands and is ranked 7th of 8 competitors for search popularity.
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Which luggage brands compete with Away?
Share of Search by month for Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 6.6K | -1.2% | +0.8 points | |
| 2, held 2nd | 18.1% | 2.6K | -3.4% | -0.1 points | |
| 3, held 3rd | 13.1% | 1.9K | +0.53% | +0.4 points | |
| 4, held 4th | 8.5% | 1.2K | +7% | +0.8 points | |
| 5, held 5th | 6.6% | 940 | +11.9% | +0.9 points | |
| 6, moved from 7th to 6th | 3.9% | 560 | -18.8% | -0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.2% | 460 | -33.3% | -1.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.84% | 120 | -42.9% | -0.6 points |
45.8%
held 1st · 6.6K estimated branded searches · -1.2% vs prior month · +0.8 points
18.1%
held 2nd · 2.6K estimated branded searches · -3.4% vs prior month · -0.1 points
3.
July13.1%
held 3rd · 1.9K estimated branded searches · +0.53% vs prior month · +0.4 points
4.
Antler8.5%
held 4th · 1.2K estimated branded searches · +7% vs prior month · +0.8 points
5.
Tumi6.6%
held 5th · 940 estimated branded searches · +11.9% vs prior month · +0.9 points
6.
Delsey3.9%
moved from 7th to 6th · 560 estimated branded searches · -18.8% vs prior month · -0.8 points
7.
Away3.2%
moved from 6th to 7th · 460 estimated branded searches · -33.3% vs prior month · -1.5 points
8.
Monos0.84%
held 8th · 120 estimated branded searches · -42.9% vs prior month · -0.6 points
Compare search popularity between Away and its closest rivals
How has branded search demand for Away changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Away in New Zealand rose from 180 to 460.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand increased from 1.4% to 3.2%.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand peaked at 6.5% in June 2026 and was lowest at 1.4% in October 2025.
How did search popularity change for New Zealand luggage brands in August 2026?
6 changes
In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.
How is Away measured?
Brandwave collects information about searches that people make online using Away’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- away cabin luggage
- away carry on
- away luggage
- away suitcase
- away the carry on suitcase
Do you work for Away? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Away your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.