Antler vs Tumi:Which is more popular by branded search in New Zealand?
In August 2026, Antler had more branded searches than Tumi among luggage brands in New Zealand. Antler was estimated to have 1.2K branded searches compared to Tumi’s 940, and held an 8.5% Share of Search versus Tumi’s 6.6%.
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Which is more popular in search, Antler or Tumi?
Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Antler, Tumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Antler and Tumi comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Antler took it in November 2025, Tumi took it in December 2025, Antler took it in April 2026.
- Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 880 to 1.2K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940.
How did search popularity change for New Zealand luggage brands in August 2026?
2 changes
In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Antler’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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